@pll
Instagram · Carousel
@pll Excited for everyone to see this come to life. Introducing ‘the big leagues’, an @ESPN Original.
Trending short videosPromotional carousel for ESPN lacrosse documentary
The edit1 shot · 4 text
Shots Text
Performance
- Views
- 207K
- Likes
- 13.8K
- Comments
- 146
- Engagement
- 6.7%
- Outlier
- 9.6×
Video #47119 · Carousel
Promotional carousel for ESPN lacrosse documentaryfrom @pll
[01]
Overview
This is a 6-slide Instagram carousel announcing a new ESPN Original documentary series titled 'the big leagues'. The post uses a mix of cinematic photos—showing behind-the-scenes moments, emotional player reactions, and key figures—along with text slides that provide details about the series, its themes, and quotes from its creators, Paul Rabil and Matthew Heineman. The purpose is to generate hype and awareness for the series, which documents the fight to elevate professional lacrosse.
[02]
Simple outline
- 1Hook with a formal announcement.
- 2Show the human stakes visually.
- 3Explain the official premise.
- 4Provide insider & expert validation.
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 50%
New ESPN Original Goes Inside the High-Stakes Fight to Make Professional Lacrosse a Major American Sport
Verbal hook · 40%
“This is a story about betting on something you believe in,” said Paul Rabil, co-founder of the PLL and director of the big leagues.
Visual hook · 10%
A lone figure viewed from behind, overlooking a packed sports stadium from a balcony. The composition uses natural framing from large pillars, creating a sense of scale, ambition, and introspection.
[06]
Hook template
Steal this for your own video
New Original Goes Inside the Fight to Make a
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[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Slide 1 uses a headline-style text overlay and a single, powerful image to make a formal announcement, establishing the subject and the central conflict.
Payoff
The final slide provides third-party validation, framing the project in universal terms to broaden its appeal and leave the audience with a sense of established credibility and anticipation.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Official Reveal
This framework structures an announcement like a formal press kit. It strategically alternates between official information (headlines, synopses), emotional visuals, and validating quotes from key figures to build credibility and anticipation for a new project, product, or launch.
- 1
The Headline Drop
Slide 1: Formally announce the project, product, or story using a clear, declarative headline. This sets the context for the entire carousel.
- 2
The Emotional Proof
Slide 2: A visual-only slide that uses evocative imagery to establish the human stakes and emotional core of the subject, creating an immediate, non-verbal connection with the audience.
- 3
The Official Synopsis
Slide 3: Provide the 'logline' or official summary. This slide explains the 'what' and 'why' of the project, giving it a name and contextualizing its importance.
- 4
The Founder's Manifesto
Slide 4: A text-heavy slide featuring a direct quote from the primary creator or protagonist. This personalizes the mission and reveals the 'why' behind the project.
- 5
The World Glimpse
Slide 5: A second visual-only slide that immerses the viewer back into the world of the subject, reinforcing the core theme and breaking up text-heavy slides.
- 6
The Authority Endorsement
Slide 6: A final text-only slide featuring a quote from a credible third-party expert or collaborator. This serves as social proof, validating the project's quality and broad appeal.
Themes
Techniques
Trends
Post caption
Excited for everyone to see this come to life. Introducing ‘the big leagues’, an @ESPN Original.
Text overlays
title · photo_0
New ESPN Original Goes Inside the High-Stakes Fight to Make Professional Lacrosse a Major American Sport
informational · photo_2
ESPN Originals is currently in production on the big leagues, exploring how North America’s oldest sport is now establishing itself in an ultra-competitive sports and entertainment market. As lacrosse returns to the Olympic games in 2028, the five-part series will interrogate whether one of the fastest growing sports in America can go mainstream.
informational · photo_3
Moving between the locker room and the boardroom, the series will follow PLL and WLL athletes as they balance the demands of competing at the highest level with the realities of building professional careers in a growing sport. Their stories will reveal the personal and professional investments required to grow the game, attract new fans and establish a lasting future for professional lacrosse. “This is a story about betting on something you believe in,” said Paul Rabil, co-founder of the PLL and director of the big leagues. “Mike and I set out to give players the league they deserved, and we’ve learned a lot the hard way. I’m grateful to my friends at Our Time Projects and ESPN for giving us the chance to show what it really takes, and I hope it inspires people to fall in love with the game the way we did.”
informational · photo_5
“Part American dream story, part family story, part sports story, the big leagues hits on deep, universal themes we can all relate to,” said Matthew Heineman, nine-time Emmy Award-winning filmmaker and executive producer. “It’s big in scope but deeply personal, and I’m honored to help bring this story to life. It’s been amazing to watch Paul, the greatest lacrosse player of all time, step into the director’s chair with the same confidence and ease he showed on the field.”