@topps
Instagram · Carousel
@topps JUST IN: JON JONES & ALEX PEREIRA HAVE UNITED FOR A 1-OF-1 AUTOGRAPH CARD 👀 Arriving in 2026 Stadium Club UFC on Jan 23.
Trending short videosUFC fighters dual autograph card announcement.
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Video #16187 · Carousel
UFC fighters dual autograph card announcement.from @topps
[01]
Overview
A two-slide Instagram carousel post by the brand Topps announcing a 'first-ever', 1-of-1 dual autograph trading card featuring UFC champions Jon Jones and Alex Pereira. The first slide is a promotional graphic designed to build hype, and the second slide reveals the actual trading card, confirming the collaboration.
[02]
Simple outline
- 1Announce unprecedented collaboration
- 2Detail rarity and specifications
- 3Showcase pure visual gallery
- 4Direct to release details
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 50%
JONES & PEREIRA UNITE FOR FIRST-EVER DUAL AUTOGRAPH
Verbal hook · 35%
JUST IN: JON JONES & ALEX PEREIRA HAVE UNITED FOR A 1-OF-1 AUTOGRAPH CARD 👀
Visual hook · 15%
A high-contrast, split-screen composition featuring two of the most recognizable and dominant UFC champions, Jon Jones and Alex Pereira. The bold, yellow 'FIRST-EVER' text immediately draws the eye and creates a sense of novelty and importance.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A bold, text-heavy opening slide that announces a groundbreaking or 'first-ever' event/product, paired with a highly visible 'SWIPE' call-to-action to drive immediate engagement.
Payoff
The visual journey concludes, pushing the user to the caption where the actual release date and acquisition details are revealed.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Exclusive Drop Reveal
Leverage the hype of an ultra-rare collaboration by leading with a massive headline, immediately validating it with hard specs and rarity metrics, and using the remaining slides as a purely visual gallery to build anticipation for an upcoming release.
- 1
The Historic Hook
Establish the magnitude of the announcement using absolute terms to create immediate FOMO and force the first swipe.
- 2
The Spec Sheet
Transition from hype to hard facts by listing the exact details, components, and rarity metrics of the subject on the second slide.
- 3
The Visual Proof Gallery
Drop the text overlays entirely for the remaining slides, allowing high-quality visual assets to speak for themselves and sustain swipe momentum.
Themes
Techniques
Trends
Post caption
JUST IN: JON JONES & ALEX PEREIRA HAVE UNITED FOR A 1-OF-1 AUTOGRAPH CARD 👀 Arriving in 2026 Stadium Club UFC on Jan 23.
Text overlays
branding · photo_0
Topps
title · photo_0
JONES & PEREIRA UNITE FOR FIRST-EVER DUAL AUTOGRAPH
call-to-action · photo_0
SWIPE ►►►
informational · photo_1
CO-SIGNERS
contextual · photo_1
JON JONES HEAVYWEIGHT
contextual · photo_1
ALEX PEREIRA LIGHT HEAVYWEIGHT
informational · photo_1
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