@classicfootballshirts
Instagram · Carousel
@classicfootballshirts 𝑾𝑹𝑶𝑵𝑮 𝑭𝑶𝑵𝑻 𝑭𝑶𝑹 𝑨𝑹𝑨𝑼𝑱𝑶? 🤔 Ronald Araujo’s shirt on the weekend featured the numbers from the 2017-2023 font, not the current one. Why? We’re not entirely sure. But we love any shirt irregularities like this. That shirt is now a collectors item 👀 Great spot by @whatthekit.official
Performance
Video #47941 · Carousel
[01]
This is a multi-slide carousel post that investigates and explains a printing error on football player Ronald Araujo's jersey. It uses a series of photos and graphics to compare the incorrect font used on his shirt with the correct current season's font, providing historical context and detailed design comparisons.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 50%
ARAUJO WAS GIVEN THE WRONG PRINT?
Verbal hook · 30%
𝑾𝑹𝑶𝑵𝑮 𝑭𝑶𝑵𝑻 𝑭𝑶𝑹 𝑨𝑹𝑨𝑼𝑱𝑶? 🤔
Visual hook · 20%
A central image of a football player's back with two large, contrasting circular callouts labeled 'WRONG' and 'CORRECT', creating immediate visual conflict and curiosity about the error.
[06]
Steal this for your own video
WAS GIVEN THE WRONG ?
[07]
The promise the opener makes, and how the video pays it back
Hook
The Anomaly Hook (Slide 1): Immediately presents a mystery by highlighting a visual discrepancy with a provocative question. It uses direct visual aids (circles, labels like 'WRONG'/'CORRECT') to make the problem instantly understandable and intriguing, compelling the user to swipe for the explanation.
Payoff
The Definitive Reference (Slide 7): The narrative concludes with a comprehensive, high-value asset that serves as the ultimate proof. This is typically a chart, a full set comparison, or a complete guide that summarizes the core findings in a visually clean, easily shareable format, leaving the audience with a tangible piece of knowledge.
[08]
The structural pattern this video runs on
Framework
The Forensic File
This framework identifies a subtle, overlooked error or anomaly within a niche topic. It then guides the audience through a step-by-step investigation, presenting evidence, providing context, and culminating in an expert-level breakdown that establishes authority and provides high-value, shareable information.
The Problem Isolation (Slide 2)
This beat dedicates a full slide to magnifying the 'wrong' element. It provides a concise, text-based explanation of *why* it's incorrect, solidifying the initial claim from the hook.
The Control Comparison (Slide 3)
This beat introduces a 'correct' example as a control group. By showing the proper version, it creates a direct A/B comparison that clarifies the error and validates the creator's observation.
The Historical Precedent (Slides 4-5)
This beat adds depth and credibility by providing historical context. It shows past examples of the 'incorrect' element being used in its proper context, proving it's not a random mistake but a misplaced artifact. This rewards the viewer with insider knowledge.
The Technical Deep-Dive (Slide 6)
This beat transitions from simple observation to expert analysis. It uses an infographic or diagram to break down the technical specifications and design rationale behind the correct and incorrect versions, elevating the content from a simple observation to an educational explanation.
𝑾𝑹𝑶𝑵𝑮 𝑭𝑶𝑵𝑻 𝑭𝑶𝑹 𝑨𝑹𝑨𝑼𝑱𝑶? 🤔 Ronald Araujo’s shirt on the weekend featured the numbers from the 2017-2023 font, not the current one. Why? We’re not entirely sure. But we love any shirt irregularities like this. That shirt is now a collectors item 👀 Great spot by @whatthekit.official
title · photo_0
ARAUJO WAS GIVEN THE WRONG PRINT?
informational · photo_0
33 WRONG
informational · photo_0
38 CORRECT
contextual · photo_0
RONALD ARAUJO'S SHIRT ON THE WEEKEND FEATURED THE WRONG NUMBER SET, THE 33 ON HIS SHIRT WAS FROM THE 2017-2023 SEASON NOT THE CURRENT ONE.
title · photo_1
WRONG NUMBER.
informational · photo_1
THE 33 USED FOR ARAUJO'S SHIRT WERE FROM THE PREVIOUS FONT USED IN THE PREMIER LEAGUE, THE NUMBERS ARE MUCH SHARPER AND POINTIER THAN THE CURRENT DESIGN.
title · photo_2
CORRECT NUMBER.
informational · photo_2
AS YOU CAN SEE HERE ON RYAN GRAVENBERCH'S SHIRT, WHICH FEATURED THE CORRECT NUMBER 3, THE DESIGN HAS MORE STRAIGHT EDGES.
informational · photo_3
THE INCORRECT FONT STYLE WAS ACTUALLY USED IN 2017 UNTIL 2023 AS SEEN HERE ON JOEL MATIP AND XHERDAN SHAQIRI'S KITS DURING THE 2018/19 SEASON.
informational · photo_4
ANOTHER EXAMPLE IN THE 2020/21 SEASON WHERE YOU SEE THE MUCH SHARPER AND POINTIER FONT USED.
title · photo_5
HERE IS HOW THE TWO FONTS COMPARE IN STYLE.
informational · photo_5
Increase in number height from 230mm to 250mm
informational · photo_5
Larger lion logo increases brand awareness
informational · photo_5
Bigger negative spaces aid readability from distance
informational · photo_5
Font is bolder and more impactful
contextual · photo_6
2017-2023
contextual · photo_6
2023-