@univmiami
Instagram · 10 Shot
@univmiami Call us The U, University of Miami, or UMiami. 😎🙌 #umiami #universityofmiami
@univmiami
Instagram · 10 Shot
@univmiami Call us The U, University of Miami, or UMiami. 😎🙌 #umiami #universityofmiami
Performance
Video #16509 · 10 Shot
[01]
The video presents a text overlay stating 'when someone calls us "Miami University"' over a shot of the University of Miami campus. It then cuts to a rapid montage of six different reaction memes expressing annoyance, confusion, and disapproval to humorously convey the creator's feelings about this common mistake.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 75%
when someone calls us “Miami University”
Visual hook · 25%
An establishing shot of a modern university building with a large, colorful logo, followed by a rapid montage of different reaction memes.
[06]
Steal this for your own video
when someone calls “”
[07]
The promise the opener makes, and how the video pays it back
Hook
A text overlay stating a highly specific 'in-group' pet peeve, which immediately qualifies the audience and establishes the video's premise.
Payoff
The comedic release and sense of shared understanding generated by the absurdity of the reaction montage, which serves as the punchline to the initial setup.
[08]
The structural pattern this video runs on
Framework
The Relatable Overreaction
Juxtaposing a common, niche-specific annoyance with a rapid-fire montage of exaggerated, humorous reaction clips to create a comedic punchline.
The Calm Before
A serene, establishing shot visually represents the group or context of the stated problem, setting a calm initial tone.
The Emotional Whiplash
A sudden, jarring shift in audio and pacing introduces a rapid-fire montage of diverse, emotionally-charged, and absurd reaction clips.
Call us The U, University of Miami, or UMiami. 😎🙌 #umiami #universityofmiami
title · beginning
when someone calls us “Miami University”