@cunyedu
Instagram · Carousel
@cunyedu We’re feeling the love from our CUNY community! After @time recognized eight CUNY colleges among the nation’s best, the comments were filled with CUNY pride 🙌
Trending short videosCUNY pride screenshot over student photo
The edit1 shot · 2 text
Shots Text
Performance
- Views
- 144.5K
- Likes
- 9.6K
- Comments
- 127
- Engagement
- 6.8%
- Outlier
- 36.3×
Video #42549 · Carousel
CUNY pride screenshot over student photofrom @cunyedu
[01]
Overview
The image is a promotional post for The City University of New York (CUNY). It features a background photo of a student putting on a white coat, overlaid with a screenshot of an Instagram comment thread praising CUNY students, to showcase community pride and the value of the university.
[02]
Simple outline
- 1Hook with user's bold claim.
- 2Show immediate community agreement.
- 3Amplify with a new benefit.
- 4Ground with aspirational visuals.
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 50%
I'll take a CUNY kid over a Harvard grad any day ❤️ We grind
Verbal hook · 45%
I'll take a CUNY kid over a Harvard grad any day ❤️ We grind
Visual hook · 5%
A screenshot of a bold social media comment is layered over an aspirational image of a student putting on a white coat, creating a compelling juxtaposition of digital proof and real-world achievement.
[06]
Hook template
Steal this for your own video
I'll take a over a any day.
- — I'll take a community college transfer over an Ivy League grad any day. We hustle.
- — I'll take a line cook who came up through the kitchen over a culinary school grad any day. We earn it.
- — I'll take a self-taught coder over a Stanford CS grad any day. We build.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A single, dense slide that uses a screenshot of a third-party's provocative and positive statement as the primary attention-grabber, establishing immediate social proof and in-group identity.
Payoff
The final beat is the visual synthesis: the entire text-based social proof is layered over an aspirational background image that embodies the brand's promise, with the brand's logo serving as the final anchor to claim the positive sentiment.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The UGC Proof Point
Leverage a screenshot of a primary user endorsement, followed by validating and amplifying replies, all layered over a relevant, aspirational background image to create a powerful, single-slide piece of social proof.
- 1
The Provocative Endorsement
The main text overlay is a screenshot of a user's comment making a strong, identity-affirming claim that favorably compares the subject to a well-known, high-status competitor.
- 2
The Validation Chorus
Immediately following the main comment, a screenshot of a reply shows simple, enthusiastic agreement, creating an instant sense of consensus and validating the initial claim.
- 3
The Benefit Amplifier
A third comment is shown that adds a new, distinct, and often practical benefit to the original claim, strengthening the overall argument and broadening its appeal.
Themes
Techniques
Trends
Post caption
We’re feeling the love from our CUNY community! After @time recognized eight CUNY colleges among the nation’s best, the comments were filled with CUNY pride 🙌
Text overlays
informational · photo_0
pablosegarraesq I'll take a CUNY kid over a Harvard grad any day ❤️ We grind iamrimaj @pablosegarraesq this! giddyteach @pablosegarraesq and no debt!
branding · photo_0
CU THE CITY UNIVERSITY NY OF NEW YORK