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Trending short videosExpert panel on surgery trends
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@theplasticsurgerychannel

Instagram · Clip

@theplasticsurgerychannel 🧼 The Scrub Sink - featuring Dr. Chiddy @drchiddy Practicing breast surgery in the social media era looks nothing like it did 25 years ago. 📱🩺 In this Scrub Sink spotlight, we’re featuring a surgeon known for blending technical excellence with approachability - Dr. Jerry Chidester, a board-certified plastic surgeon in Salt Lake City, Utah, with a reputation for patient-first care and thoughtful, natural-looking results. He’s built a strong online presence by using social media as a tool, not a shortcut - meeting patients where they are with honest education, real insight, and a focus on safety + trust. 📲 In this clip, Dr. Chiddy shares how social media has completely changed patient education and awareness, especially in places where plastic surgery is common… but not always openly discussed. 👀 Hosted by Dr. Adams + Dr. Rohrich, this Scrub Sink moment kicks off a bigger conversation:
When everyone online is an “expert”… who’s protecting patients with the facts? ✅🩺 🚨 Up next: Dr. Chiddy’s take on how to spot expertise and authenticity vs. trend-driven advice
🎬 Watch the full 𝙏𝘽𝙃: 𝘽𝙧𝙚𝙖𝙨𝙩 𝙄𝙢𝙥𝙡𝙖𝙣𝙩𝙨 Episode 6 on YouTube → https://youtu.be/of_aoaKX5u4 @adamsplasticsurgery @rod.rohrich @robertcohenmd @strockplasticsurgery @mediapsc_ @heydoclive #TBHBreastImplants #TBHEpisode6 #PlasticSurgeryChannel #BreastImplantEducation #DigitalSimulation #BreastSurgery #BoardCertifiedPlasticSurgeon #PatientEducation #PlasticSurgeryTruths #MedicalEducation #ModernAesthetics#ScienceInSurgery #MeetTheExperts #DrAdams #DrRohrich #DrRobertCohen #DrLouisStrock #DrJerryChidester #DrChiddy #TheScrubSink

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Performance

Views
170.2K
Likes
11.6K
Comments
14
Engagement
6.8%
Outlier
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Video #16514 · Clip

Expert panel on surgery trendsfrom @theplasticsurgerychannel

[01]

Overview

A host introduces expert plastic surgeon Dr. Jerry Chidester to a panel to discuss how social media has transformed the practice of breast surgery. Dr. Chidester explains the explosion in patient education and awareness, particularly in cultures where surgery is common but not openly discussed, and highlights the need for board-certified experts to provide factual information. The segment concludes with a humorous cutaway to the doctors performing a TikTok dance.

[02]

Simple outline

  1. 1Introduce expert and topic
  2. 2Expert provides unique insight
  3. 3Reinforce expert authority
  4. 4End with humanizing moment

[03]

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[04]

Classification

Format
Clip
Concepts
Ask an ExpertBreakdownBehind The Scenes
Elements
Split ScreenB-Roll CutawayText Overlay
Account
BrandPersonal Brand
Topics
HealthSocial Media MarketingEducation

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 50%

THE SCRUB SINK

Verbal hook · 40%

We have an expert for the scrub training, Doctor Jerry Chidester...

Visual hook · 10%

The video opens with a fast-paced, blurry graphic resolving into a title card, immediately followed by a multi-panel video call layout showing four different speakers.

[06]

Hook template

Steal this for your own video

THE [insider space or branded segment name]

  • — THE SCRUB SINK
  • — THE PIT WALL
  • — THE BACK OFFICE

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A host introduces a guest as a qualified 'expert' for a specific segment, immediately establishing credibility and setting the topic.

Payoff

The Rapport-Building Outro. The segment shifts from formal analysis to a lighthearted, personal anecdote and a surprising visual gag, breaking the professional frame to build a human connection with the audience and end on a memorable high note.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Expert Spotlight

Frame a modern problem, introduce a specialist to provide a unique, grounded insight, and conclude by reinforcing the expert's authority and humanizing them with a personal, off-topic moment.

  1. 1

    The Expert Coronation

    The host formally introduces the guest, highlighting their credentials and establishing their authority on the subject at hand.

  2. 2

    The Generational Conflict

    The host frames the topic by contrasting a past era with the present, creating a clear problem or shift for the expert to analyze.

  3. 3

    The Ground-Level Testimony

    The expert validates the host's premise by sharing their own direct experience, grounding the discussion in personal reality.

  4. 4

    The Hyper-Specific Case Study

    The expert uses a niche example from their own work or environment to provide a concrete illustration of the broader topic, offering unique value.

  5. 5

    The Paradigm Shift Revelation

    The expert delivers their core insight, explaining the fundamental change and its consequences for the audience.

  6. 6

    The Expert's Burden

    The expert concludes their analysis by explaining why their professional role is crucial in navigating the new landscape they've just described, reinforcing their value.

Themes

  • Expertise
  • Patient Education
  • Digital Transformation
  • Professionalism

Techniques

  • Multi-panel interview
  • Expert commentary
  • Humorous cutaway

Trends

  • Repurposing long-form content
  • Humanizing professionals

Post caption

🧼 The Scrub Sink - featuring Dr. Chiddy @drchiddy Practicing breast surgery in the social media era looks nothing like it did 25 years ago. 📱🩺 In this Scrub Sink spotlight, we’re featuring a surgeon known for blending technical excellence with approachability - Dr. Jerry Chidester, a board-certified plastic surgeon in Salt Lake City, Utah, with a reputation for patient-first care and thoughtful, natural-looking results. He’s built a strong online presence by using social media as a tool, not a shortcut - meeting patients where they are with honest education, real insight, and a focus on safety + trust. 📲 In this clip, Dr. Chiddy shares how social media has completely changed patient education and awareness, especially in places where plastic surgery is common… but not always openly discussed. 👀 Hosted by Dr. Adams + Dr. Rohrich, this Scrub Sink moment kicks off a bigger conversation:
When everyone online is an “expert”… who’s protecting patients with the facts? ✅🩺 🚨 Up next: Dr. Chiddy’s take on how to spot expertise and authenticity vs. trend-driven advice
🎬 Watch the full 𝙏𝘽𝙃: 𝘽𝙧𝙚𝙖𝙨𝙩 𝙄𝙢𝙥𝙡𝙖𝙣𝙩𝙨 Episode 6 on YouTube → https://youtu.be/of_aoaKX5u4 @adamsplasticsurgery @rod.rohrich @robertcohenmd @strockplasticsurgery @mediapsc_ @heydoclive #TBHBreastImplants #TBHEpisode6 #PlasticSurgeryChannel #BreastImplantEducation #DigitalSimulation #BreastSurgery #BoardCertifiedPlasticSurgeon #PatientEducation #PlasticSurgeryTruths #MedicalEducation #ModernAesthetics#ScienceInSurgery #MeetTheExperts #DrAdams #DrRohrich #DrRobertCohen #DrLouisStrock #DrJerryChidester #DrChiddy #TheScrubSink

Text overlays

  • title · beginning

    THE SCRUB SINK

  • branding · beginning

    #HeyDocTBH

  • informational · throughout

    TRY BEFORE YOU BUY ARE DIGITAL SIMULATORS ACTUALLY HELPFUL

  • contextual · middle

    JERRY CHIDESTER, MD DRAPER, UT

  • title · end

    POV: When you have three board certified plastic surgeons who are 💯 committed to their craft 24/7, even for a TikTok

Transcript

We have an expert for the scrub training, Doctor. Jerry Better, incredible plastic surgeon, great guy, lives in Salt Lake City, Utah. I think one of the things you've really excelled in has been participating in social media. This segment is on practicing breast surgery in 2026 in the social media era, which is very different than it was twenty five years ago. I've been personally in practice now about seven, eight years. And even in that short period of time, we've seen how social media has truly exploded in terms of patient education, but even just more patient awareness. You know, in Salt Lake City, it's a very interesting environment because of the culture and the predominant religion. Not only is it one of the highest, you know, per capita places in the country for plastic surgery, but it's something that's just not really widely spoken about. So it's this interesting phenomenon where social media has come along and really allowed people to voice their surgeries. We really see an explosion of people being more open about it and sharing about their journeys, especially with breast augmentation. But you're right. It's so different from twenty five years ago, and now everybody on social media is an expert in their field. And no, really, it takes, I think, experts and board certified surgeons like everybody on this panel here to help educate patients, really better them know the differences between different types of breast augmentation surgery. Dancing helps. No. I'm just kidding. We're not and no dancing. Yeah. I did the first chitty dance with him at tier Plastic Surgery Channel. He got me to do the chitty dance. Oh my god. It was amazing.

Expert panel on surgery trends | Viral Hooks