@brian_blum
Instagram · Split screen
@brian_blum You’re probably doing this wrong @jacquesmariemage has perfected luxury pricing Because of their: - Engineered Scarcity - Robust Storytelling - Boutique Experience They’re able to charge $1500… For a category that usually costs $15. Amazing job by their team
Performance
Video #16973 · Split screen
[01]
The creator breaks down the three-part business strategy of luxury sunglasses brand Jacques Marie Mage, explaining how they use engineered scarcity, robust storytelling, and a curated store experience to justify a $1500 price point.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
How To Charge an INSANE Amount For Your Product: Sunglasses Edition
Verbal hook · 20%
This is how to charge an insane amount for your product, sunglasses edition.
Visual hook · 25%
A four-panel grid showing stylish celebrities (including Brad Pitt and Harry Styles) wearing sunglasses, with the creator in the bottom-left panel, immediately establishing the topic of high-end fashion and celebrity influence.
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold, high-stakes promise that frames the video as a lesson in achieving an extreme result in a specific domain.
Payoff
A concise, authoritative final judgment that summarizes the subject's success and validates the analysis, leaving the viewer with a clear takeaway.
[08]
The structural pattern this video runs on
Framework
The Playbook Deconstruction
Breaking down a successful entity's 'secret formula' into a digestible, step-by-step list to explain an extraordinary outcome.
The Case Study Introduction
Immediately grounds the abstract hook by naming a specific, successful subject and presenting a shocking statistic or fact that proves the initial premise is valid and worth exploring.
The Framework Reveal
A quick transition that explicitly states the following content will be a breakdown of the subject's strategy or 'playbook'.
Strategy Beat 1: The Foundational Principle
Details the first, most critical component of the strategy, often related to product, economics, or core positioning.
Strategy Beat 2: The Intangible Layer
Explains the second component, which typically builds on the first by adding emotional, narrative, or brand value.
Strategy Beat 3: The Experiential Culmination
Details the final component, which shows how the previous elements are combined into a cohesive and immersive customer experience.
You’re probably doing this wrong @jacquesmariemage has perfected luxury pricing Because of their: - Engineered Scarcity - Robust Storytelling - Boutique Experience They’re able to charge $1500… For a category that usually costs $15. Amazing job by their team
title · beginning
How To Charge an INSANE Amount For Your Product: Sunglasses Edition
contextual · beginning
Marie
informational · beginning
charges $1500
contextual · beginning
per shades
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is
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buy
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pairs
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first
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ONLY
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EACH
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sell
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them
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ARTIFICIAL
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SCARCITY
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FOMO
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THE
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SUNGLASSES
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BECOMING
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AMONGST
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next
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EVERY FRAME
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SENTENCE
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THE COLORS
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ARTICULATED
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THEIR IDEALS
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FRONTIERSMANSHIP
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WEST
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PRECISION
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CRAFTSMANSHIP
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together
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COUNTRY
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WORLD
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AND
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NOSTALGIA
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SALESMAN
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STORY
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ALL
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CLASS
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BRAVO
This is how to charge an insane amount for your product, sunglasses edition. So Jacques Marie Maage charges $1,500 for shades, but what's crazy is most of their fans buy three to five pairs. Here's their playbook. First, contrarian positioning. JMM only makes limited runs of each silhouette. So when they sell out, they're good, making them a collector's item. This artificial scarcity plays luxury buyers into intense FOMO, leading to JMM being described as the Birkins of sunglasses, and ownership becoming a status symbol amongst high rollers. Next is their robust storytelling. Every detail to the frame carries a sentence. The materials, the shapes, the colors, it's all articulated beautifully on their website. Blending ideals like the frontiersmanship of the American Best, the Japanese precision and respect for craftsmanship. And it all comes together with their store experience. Boutiques around the country curate a world of high fashion and future nostalgia. With knowledgeable salesmen walking you through the story of each frame. All in all, a best in class luxury rank. Bravo.