Viral Hooks
Trending short videosTravel reporters share underrated destinations
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@bytheway

Instagram · Talking Head Edit

@bytheway More than 1.5 billion people traveled internationally last year, according to a United Nations estimate. Depending on where you went in 2025, it may have felt as if they were all right there with you. Paris, Tokyo, Mexico City, Barcelona? Amazing places — and all bursting with tourists. Perhaps this is the year to expand your horizons. The By The Way reporters share some of their favorite details from this year’s Where to Go list.

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Views
285K
Likes
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Comments
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Engagement
3.1%
Outlier
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Video #17149 · Talking Head Edit

Travel reporters share underrated destinationsfrom @bytheway

[01]

Overview

Multiple travel reporters present a curated list of underrated travel destinations for 2026. Each reporter introduces a location (Dominica, Slovenia, Flagstaff, Adelaide, Shikoku, Driftless Area), highlighting its unique features like nature, food, or culture, while B-roll footage visually showcases the destination. The video concludes by directing viewers to The Washington Post for the complete list.

[02]

Simple outline

  1. 1State thematic premise
  2. 2Showcase curated examples
  3. 3Provide specific proof points
  4. 4Deliver call to action

[03]

Related videos

[04]

Classification

Concepts
Rapid Fire ListicleBuying List
Elements
B-Roll CutawayText OverlayMontage Editing
Account
Topics

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

Underrated places to visit in 2026

Verbal hook · 15%

We came up with a list of places to visit in 2026.

Visual hook · 40%

A scenic, wide shot of a picturesque village with a church steeple, situated atop a vibrant green, terraced hillside, creating an immediate sense of beautiful and undiscovered European travel.

[06]

Hook template

Steal this for your own video

Underrated [destination type] to visit in [year]

  • — Underrated beach towns to visit in 2026
  • — Underrated restaurants to try in 2025
  • — Underrated national parks to explore in 2026

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A direct statement of purpose that establishes the video's theme and the specific filter being applied to the list (e.g., 'underrated,' 'under the radar').

Payoff

The final beat directs viewers to an external source for the complete list, converting viewer interest into a tangible action (like a website visit).

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Curated Discovery Showcase

To present a curated list of 'underrated' or 'hidden gem' items within a specific category, proving each item's value through a rapid-fire sequence of specific, compelling evidence.

  1. 1

    The Thematic Frame

    A brief introduction that establishes the 'why' behind the list. It sets the criteria for what's included and promises a fresh perspective to the viewer.

  2. 2

    The Rapid-Fire Showcase

    The main body of the video, consisting of a repeating sequence where multiple distinct items are presented one after another using a consistent micro-pattern to deliver value and maintain momentum.

  3. 3

    The Authority Payoff

    A concluding statement that directs the viewer to a source for more in-depth information, positioning the creator as an authority and providing a clear next step for engaged viewers.

Themes

  • Exploration
  • Off-the-beaten-path travel
  • Nature tourism
  • Cultural experiences

Techniques

  • Montage editing
  • Multi-speaker narration
  • B-roll integration

Trends

  • Travel listicles
  • Underrated destinations

Post caption

More than 1.5 billion people traveled internationally last year, according to a United Nations estimate. Depending on where you went in 2025, it may have felt as if they were all right there with you. Paris, Tokyo, Mexico City, Barcelona? Amazing places — and all bursting with tourists. Perhaps this is the year to expand your horizons. The By The Way reporters share some of their favorite details from this year’s Where to Go list.

Text overlays

  • title · beginning

    Underrated places to visit in 2026

  • title · beginning

    DOMINICA Eastern Carribean

  • contextual · middle

    Hannah Sampson TRAVEL REPORTER

  • title · middle

    SLOVENIA Central Europe

  • contextual · middle

    Natalie Compton TRAVEL REPORTER

  • title · middle

    FLAGSTAFF, AZ United States

  • contextual · middle

    Andrea Sachs TRAVEL REPORTER

  • title · middle

    ADELAIDE Australia

  • title · end

    SHIKOKU Japan

  • title · end

    DRIFTLESS AREA United States

  • call-to-action · end

    And you can see the full list at The Washington Post.

Transcript

We came up with a list of places to visit in 2026. With an emphasis on places that are under the radar. Here are some of our favorites. Dominica is known as the nature island. It has beaches, of course, but it also has nine active volcanoes, resident sperm whales, and a 100 plus miles of walking trails. Slovenia has one of the most special natural wine making regions in the worse, has incredible food, pristine rivers, gorgeous mountains. Flagstaff, Arizona is a common stop on the way to the Grand Canyon. It is a dark sky tier, which means that you can see the Milky Way from downtown. It also has 14 miles of Route 66, which is celebrating its centennial this year. Adelaide, it's known as a twenty minute city. If you wanna go to the beach, it's about a twenty minute drive. Drive. If you wanna go to the hills, it's about a twenty minute drive. Chikoku, which is one of the smallest and most remote islands in Japan. It is known for having onsens, which are hot springs, noodles, ramen, and udon, and a pilgrimage route with 88 temples. In the Midwest, the Driftless area spans four different states, but we recommend making Wisconsin your home base. You'll find incredible hiking, some of the best fly fishing in The United States, and one of Frank Lloyd Wright's most famous homes. And you good see the full list at tier Washington Post.

Travel reporters share underrated destinations | Viral Hooks