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Ultra-luxury travelers are realizing that perfect infinity pools and flawless room service might leave you zero lasting memories. It’s why operators like Black Tomato are charging thousands just to drop you into an undisclosed desert or jungle with nothing but an SOS button.
If you want something even more extreme, Bushmasters leaves you into the deep Amazon with a machete to live like an indigenous hunter, while survival schools in Sweden test you in freezing Arctic forests. The high-end hospitality industry should be adapting to this using sub brands to give their customers new unique experiences. #blacktomato #travel #extremetravel
Transcript
Are luxury hotels becoming too boring? You check into the Four Seasons Chiang Mai. The service is flawless, and the food is out of this world. But a week later, you realize that you don't remember anything besides what you posted on Instagram. But now tier is an alternative. Luxury operator, Black Tomato, introduced their better lost experience. You book a trip, which you have no idea where you're going until two days before. Upon landing, a former Royal Marine Commander will pick you up and drop you far into an uncharted location. It could be the Chilean Better, a dense jungle, or rugged mountains, and your job is to navigate your way out using coordinates. But don't worse. They give you a few hours of survival training just before. But after that, no best, no matches, and no phone. Just a sleeping bag, freeze dried food, and an SOS button. The trip takes as long as you want or need, and the reviews are fantastic. Because instead of the experiential flatline you might experience at a luxury resort, your brain gets hit by dopamine triangulation by conquering the unknown and actually being tier. And they don't just do this for solo travelers either. They even organize get lost honeymoons. What a way to start a marriage. In the world of AI, Uber Eats, and on demand everything, friction maxing is exactly what our brain needs.
