Viral Hooks
Trending short videosExplaining emotions with physics analogies
C

@chels.mov

Instagram · Speaker address

@chels.mov Grief is chocolate!!! #art #artist #animation #hopecore #stem #phd #artistscientist #words #grief #psychology #emotions #healing #deardiary #math #physics #cute

View original on Instagram

The edit1 shot · 15 text
Shots Text

Performance

Views
149.8K
Likes
14.2K
Comments
109
Engagement
9.6%
Outlier
4.2×

Video #17212 · Speaker address

Explaining emotions with physics analogiesfrom @chels.mov

[01]

Overview

The creator, a biophysics PhD student, explains her theory that grief behaves like a non-Newtonian fluid. She uses the analogy of a chocolate bunny to represent grief, explaining that like chocolate (a Bingham plastic), grief is solid under low stress but melts and spills everywhere when high pressure (like repression or overwork) is applied. She concludes with a hopeful message that the space grief occupies can eventually be filled with new love and includes a call to action to follow her journey as an 'artist scientist'.

[02]

Simple outline

  1. 1State counterintuitive thesis
  2. 2Define the two subjects
  3. 3Reveal the shared mechanism
  4. 4Deliver emotional payoff

[03]

Related videos

[04]

Classification

Concepts
Analogical Definition
Elements
Handwritten Graphic Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

Grief is a Non-Newtonian Fluid

Verbal hook · 40%

Grief is a non Newtonian fluid, and I can explain why.

Visual hook · 5%

A woman sits on the floor of a long, narrow hallway, holding a makeup brush like a microphone, with hand-drawn style graphics appearing on screen.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A bold, paradoxical statement that connects two seemingly unrelated fields (e.g., emotion and physics), creating an immediate knowledge gap and intellectual curiosity.

Payoff

A final call to action that invites community feedback and reinforces the creator's unique blended identity or niche, encouraging both engagement and follow-through.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Scientific Analogy

Explaining a complex or abstract human experience (an emotion) by analogizing it to a specific, tangible scientific principle, creating an intellectual and emotional 'aha!' moment.

  1. 1

    The Counterintuitive Thesis

    The video opens by stating the core analogy as a fact to be proven, immediately hooking the viewer with a strange and intriguing claim.

  2. 2

    The Expert's Introduction

    The creator establishes their credibility in the relevant field and frames the video within a larger series or unique point of view, building trust and setting expectations.

  3. 3

    The Poetic Definition of the Abstract

    The abstract, often emotional, subject is defined in a relatable, humanizing, and metaphorical way, grounding the topic in a shared experience before introducing the science.

  4. 4

    The Scientific Control Group

    A baseline or simpler version of the scientific concept is explained to establish context and create a clear point of contrast for the more complex idea to follow.

  5. 5

    The Analogous Mechanism

    The specific, more complex scientific principle is introduced, detailing the key property or behavior that will serve as the core of the analogy.

  6. 6

    The Grand Unification

    The behavior of the scientific principle is explicitly connected to the experience of the abstract subject, merging the two concepts to prove the initial thesis and deliver the intellectual payoff.

  7. 7

    The Cathartic Forecast

    The analogy is concluded with a hopeful, forward-looking statement that provides emotional resolution and satisfaction, leaving the viewer with a positive feeling.

Themes

  • Emotional intelligence
  • Science communication
  • Healing
  • Metaphor

Techniques

  • Analogical reasoning
  • Visual storytelling
  • Animation

Trends

  • STEM communication
  • Art x Science

Post caption

Grief is chocolate!!! #art #artist #animation #hopecore #stem #phd #artistscientist #words #grief #psychology #emotions #healing #deardiary #math #physics #cute

Text overlays

  • title · beginning

    Grief is a Non-Newtonian Fluid

  • informational · beginning

    τ = τ₀ + μₚ du/dy

  • contextual · beginning

    GRIEF

  • title · beginning

    The Physics of My Emotions (pt. 2)

  • title · middle

    NEWTONIAN FLUIDS

  • informational · middle

    τ = μ du/dy

  • contextual · middle

    STRESS

  • contextual · middle

    VISCOSITY

  • contextual · middle

    WATER

  • title · middle

    NON-NEWTONIAN FLUIDS

  • contextual · middle

    VISCOSITY CHANGES

  • contextual · middle

    REPRESS

  • contextual · middle

    WORK

  • contextual · middle

    IGNORE

  • branding · end

    an artist scientist ❤️

Transcript

Grief is a non Newtonian fluid, and I can explain why. Hi. I'm Chels. I'm a biophysics PhD student and also an artist. Welcome back to my series, the physics of my emotions. Today, we'll be talking about grief, which I have modeled after a chocolate bunny. Grief is such a universal emotion, but it's not inherently a bad one. It just burrows in the chasm in your heart where love used to live. No, all Newtonian fluids have the same viscosity under different amounts of worse, just like better. But grief and chocolate are a little messier than that. Chocolate is a Bingham plastic, which is a non Newtonian fluid, meaning it's solid under low stresses better becomes fluid under high pressure. And we must learn how to tenderly hold grief because best like chocolate, when we apply high pressure, it spills everywhere. And there will be a day where grief will no longer be there because its burrow is filled to the brim with new love. Let me know what you think and follow for more of my adventures as an artist scientist.

Explaining emotions with physics analogies | Viral Hooks