@zephzoid
Instagram · Carousel
@zephzoid BIG BUTTER is scamming us The second biggest brand in the US, Kerrygold, calls it “Pure Irish Butter from Grass-Fed Cows” Yet they finish on GMO corn, soy, and grains… This isn’t anything new It’s part of the corn and soyconomy Buy local 100% grass fed AND FINISHED butter
Performance
Video #17304 · Carousel
[01]
This is a six-slide informational carousel post that argues Kerrygold butter is misleading consumers with its "grass-fed" label. It presents screenshots and bold statements to claim the cows are also fed GMO corn and soy, framing it as an example of "greenwashing" and encouraging viewers to buy local butter instead.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
KERRYGOLD PURE IRISH “GRASS FED BUTTER” ALSO FED GMO CORN & SOY
Verbal hook · 25%
BIG BUTTER is scamming us
Visual hook · 20%
The opening slide creates immediate visual tension by juxtaposing an appealing image of butter with a circular inset of corn and soy. The use of bold, red text for "GMO CORN & SOY" creates a strong focal point and sense of alarm.
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold, disruptive text overlay on the opening slide that shatters a widely held belief about a popular, trusted product or brand, creating immediate cognitive dissonance that forces a swipe.
Payoff
A definitive final slide that offers a clear, authentic alternative or behavioral shift, empowering the reader with a solution to the exposed problem.
[08]
The structural pattern this video runs on
Framework
The Brand Illusion Teardown
Hook the audience by attacking a widely trusted premium brand, contrast their marketing claims with hidden realities, zoom out to explain the industry-wide deception, and pivot to a superior, authentic alternative.
The Marketing Facade
Presents the specific, misleading claim, label, or slogan the brand uses to build consumer trust, establishing the baseline illusion.
The Evidence Drop
Introduces concrete proof (fine print, legal documents, hidden data) that directly contradicts the facade, validating the hook's initial claim.
The Systemic Zoom-Out
Shifts the narrative focus from the single offending brand to the broader industry system or economic environment driving the deception.
The Motive Reveal
Explains the financial mechanics of the deception, showing exactly how the industry profits by exploiting consumer trust (e.g., charging premium prices for cheap inputs).
BIG BUTTER is scamming us The second biggest brand in the US, Kerrygold, calls it “Pure Irish Butter from Grass-Fed Cows” Yet they finish on GMO corn, soy, and grains… This isn’t anything new It’s part of the corn and soyconomy Buy local 100% grass fed AND FINISHED butter
branding · photo_0
Localize
title · photo_0
KERRYGOLD PURE IRISH “GRASS FED BUTTER” ALSO FED GMO CORN & SOY
branding · photo_1
Localize
contextual · photo_1
Label: Pure Irish Butter from “Grass-Fed Cows”
branding · photo_2
Localize
informational · photo_2
Are Kerrygold® butter and cheese products made with milk from Irish grass-fed cows? All dairy suppliers for Kerrygold products sold in the US are certified to Ireland’s “Grass Fed Dairy Standard”. This ensures the milk we use is sourced from selected herds of cows that enjoy a diet of on average 95% grass or grass forage on a fresh weight basis. Outdoor grazing on grass plays an important part in the Grass Fed Dairy Standard. For more information on Ireland’s Grass Fed Dairy Standard, please visit www.bordbia.ie/farmers-growers/prices-markets/agri-market-insights/grass-fed-dairy-standard.
informational · photo_2
Kerrygold, the #2 sold butter in the U.S, claims to be from cows that are “grass-fed,” which is a healthier choice. In July of 2018, a class action lawsuit was filed against Kerrygold for label fraud because their cows are fed soy, corn and genetically modified grains instead of grass. The corporate entities that operate as
statement · photo_2
Reality? Not Grass-Finished
branding · photo_3
Localize
statement · photo_3
Welcome to the Corn and Soy Economy
branding · photo_4
Localize
statement · photo_4
Where greenwashed brands charge premiums on low input costs
branding · photo_5
Localize
call-to-action · photo_5
Butter is a local food