@historymadebyus
Instagram · Carousel
@historymadebyus #BadBunny isn’t just performing at this year’s Super Bowl; he’s bringing history to the stage. Swipe for a quick lesson on Puerto Rico and to learn about the iconic references to Benito’s home from his Grammy-winning album, ‘DeBÍ TiRAR MáS FOToS.’ This moment celebrates Puerto Rico’s culture, resilience, and rhythm — so share this with someone you know to get ready for the halftime show. 🏈🎤
Performance
Video #17991 · Carousel
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This 8-slide carousel post acts as an educational guide to Puerto Rican history and culture as seen through the music and performances of Bad Bunny. It connects his album 'DeBÍ TiRAR MáS FOToS' to themes of colonialism, gentrification, and cultural pride, using historical photos and song lyrics to prepare viewers for his hypothetical Super Bowl halftime show.
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What stops the scroll in the first 3 seconds
Title hook · 55%
PUERTO RICAN HISTORY TO KNOW BEFORE BAD BUNNY'S SUPER BOWL PERFORMANCE
Verbal hook · 30%
#BadBunny isn’t just performing at this year’s Super Bowl; he’s bringing history to the stage.
Visual hook · 15%
A stylish, full-frame photo of celebrity Bad Bunny in unique attire, combined with a large, bold, outlined text overlay that immediately establishes the post's topic and value proposition.
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Steal this for your own video
You need to know before .
[07]
The promise the opener makes, and how the video pays it back
Hook
Frame an upcoming, highly anticipated event as requiring prerequisite knowledge, creating an information gap ('What you need to know before X').
Payoff
Summarize the overarching significance of the subject's message and ask the audience what specific element they are most excited to spot during the event, driving comment section engagement.
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The structural pattern this video runs on
Framework
The Event-Driven Cultural Decoder
Leverage a highly anticipated mainstream event as a Trojan horse to deliver a deeper educational or historical lesson, transforming the audience from passive viewers into informed spectators.
The Thematic Anchor
Introduce the subject's recent work or core message, establishing the bridge between the mainstream event and the deeper cultural/historical topic.
The Educational Primer
Deliver a rapid-fire, accessible summary of the complex history or context required to fully understand the subject's underlying message.
The Primary Source Proof
Connect the historical context directly to the subject's work using specific, undeniable examples (e.g., direct quotes, lyrics, or excerpts).
The Multimedia Extension
Provide a secondary example in a different format (e.g., visual symbolism, past actions) to reinforce the thesis and show consistency in the subject's message.
The Spectator's Cheat Sheet
Transition back to the upcoming event by providing a rapid-fire list of specific symbols, references, or 'Easter eggs' the audience should actively look out for.
#BadBunny isn’t just performing at this year’s Super Bowl; he’s bringing history to the stage. Swipe for a quick lesson on Puerto Rico and to learn about the iconic references to Benito’s home from his Grammy-winning album, ‘DeBÍ TiRAR MáS FOToS.’ This moment celebrates Puerto Rico’s culture, resilience, and rhythm — so share this with someone you know to get ready for the halftime show. 🏈🎤
title · photo_0
PUERTO RICAN HISTORY TO KNOW BEFORE BAD BUNNY'S SUPER BOWL PERFORMANCE
branding · photo_0
MADE BY US x HER CAMPUS™
title · photo_1
DeBÍ TiRAR MáS FOTO* is Bad Bunny's homage to Puerto Rico.
informational · photo_1
The album celebrates Puerto Rico's history and culture, while also critiquing the gentrification and tourism on the island. We'll probably see both messages during the Super Bowl.
contextual · photo_1
*Translates to “I should have taken more pictures.”
title · photo_2
THE QUICK HISTORY
informational · photo_2
Puerto Rico became a U.S. territory in 1898 following the Spanish-American War.
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In 1917, Puerto Ricans were granted citizenship, and in 1947, Congress allowed Puerto Ricans to vote for their own governor. However, island residents are still not permitted to vote in national elections (like for the President).
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Bad Bunny makes several historical references throughout the album.
informational · photo_3
For example, in “LO QUE LE PASÓ A HAWAII,” Bad Bunny sings about the history of Hawai'i, which was also annexed during the Spanish-American War in 1898.
informational · photo_3
Native Hawaiians, including Queen Liliʻuokalani, the monarch of the Hawaiian Kingdom, resisted the annexation. But Hawai'i became a territory in 1900 and a state in 1959.
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In “LO QUE LE PASÓ A HAWAII,” Bad Bunny sings:
informational · photo_4
“Quieren quitarme el río y también la playa Quieren al barrio mío y que abuelita se vaya”
informational · photo_4
“They want to take the river and the beach away from me. They want my neighborhood and my grandma gone.”
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This critique of affluent new residents and tourists can also be seen in the “TURISTA” music video, in which Bad Bunny is cleaning a trashed vacation rental after tourists have left.
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Other references to look for during the Super Bowl:
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CRESTED TOAD Concho, a character included in some of the album's music videos, references the Puerto Rican crested toad (or sapo concho in Spanish), a now endangered species due to habitat loss and invasive species.
informational · photo_6
PAVA HAT A traditional straw hat, often associated with jíbaro, or Puerto Ricans from the countryside. Bad Bunny wore this style of hat to the Met Gala in 2025.
informational · photo_6
SALSA DANCE As more Puerto Ricans and Cubans migrated to New York, they brought their Caribbean musical stylings with them. In New York, salsa dance gained more popularity and eventually entered the mainstream.
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These references in Bad Bunny's songs, performances, and appearances call for listeners to remember and celebrate what makes Puerto Rico special.
call-to-action · photo_7
What will you be looking for during the Halftime Show?