@articlesofstyle
TikTok · Speaker address
@articlesofstyle @mkiatipis
@articlesofstyle
TikTok · Speaker address
@articlesofstyle @mkiatipis
Performance
Video #18190 · Speaker address
[01]
The creator, dressed in a suit, delivers a monologue arguing that popular YouTube basketball players are not genuinely skilled but rely on deceptive video editing. He supports this claim by telling a detailed personal story of encountering these players at a park, witnessing their poor performance firsthand, and later finding their heavily edited video online which only showed successful plays. The video concludes with him revealing he challenged them at their own event, followed by a montage of him playing basketball against them.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
YOU KNOW THOSE YOUTUBE
Verbal hook · 40%
You know those YouTube basketball players like this dude?
Visual hook · 25%
A well-dressed man in a full suit and tie sits in a dark leather armchair, speaking directly to the camera in a high-end, stylish room. The visual contrast between the formal attire/setting and the topic of street basketball creates immediate intrigue.
[07]
The promise the opener makes, and how the video pays it back
Hook
Make a provocative, judgmental claim about a specific group or trend, immediately establishing a conflict and a central question for the video to answer.
Payoff
Shift from narration to action. Deliver a montage of raw, unedited footage that fulfills the 'New Promise,' visually validating the narrator's claims and providing a cathartic resolution for the audience.
[08]
The structural pattern this video runs on
Framework
The Crusader's Proof
To expose a perceived 'fakeness' or deception within a specific community by using a personal anecdote as evidence, culminating in a direct, real-world confrontation that validates the narrator's initial claim.
The Moral Framework
Frame the initial claim within a personal philosophy or set of values ('I hate fake shit'). This elevates the argument from a simple opinion to a principled stance, increasing audience investment.
The Anecdotal Evidence
Transition from abstract claims to a concrete personal story. Set a scene where the narrator directly encounters the subject of their thesis in a real-world environment.
The Conflict & Observation
Detail a direct conflict or negative interaction within the story. The narrator then uses their own expertise to observe and judge the subject's flaws, providing the first layer of proof.
The Investigative Reveal
Connect the personal anecdote back to the initial thesis by discovering a 'smoking gun'—a piece of evidence (like an edited video, a misleading post, etc.) that proves the deception.
The Escalation & New Promise
Having proven the initial point, escalate the stakes by announcing a future, direct confrontation or challenge with the subject. This creates a new hook and promises a satisfying conclusion.
@mkiatipis
branding · throughout
articlesofstyle.com
title · beginning
YOU KNOW THOSE YOUTUBE
title · beginning
BASKETBALL PLAYERS
contextual · beginning
LIKE THIS DUDE
title · beginning
THEY'RE NOT GOOD PLAYERS
title · beginning
IT'S ALL BULLSHIT AND VIDEO EDITING
title · beginning
IT'S FAKE IT'S FUGAZI
call-to-action · end
Full video link: in Instagram highlights
branding · end
K_SHOWTIME
You know those YouTube basketball players like this dude? Okay. They're not good players. It's all bullshit and video editing. It's fake. It's fugazi. It's f f f fairy dust. And by now, you know that I hate fake shit. I hate fake clothes made of plastic. I hate fake food full of chemicals. And most of all, I hate fake people saying fake things. So if you've ever wondered, are these guys as good as they say they are? Boy, do I have a story for you. So I pull up to the park on a Saturday morning and there's a game going on, a little bit a crowd. So I get excited because in situations like this, people never see me coming. I get the whole crowd jumping and screaming. If you know, you know. As I get closer to the court, I see those people filming this game. And I'm wondering, who are these guys? So as I always do, I roll up to the baseline. I call next. Hey, yo. I got next. I look across the way, and this guy's scrunching his face at me. So I say, okay. Maybe this guy thinks he has next. So I walk around the politic a little bit. Meanwhile, the game that's going on ends, and the team that loses doesn't get off the court. So now I say, woah. Woah. Woah. I start to get mad. Bad say, well, you guys lost. You're off. This is an international global rule to pick up basketball. Lose. You're off. Next. So we start to get into an argument. Now I'm the old guy screaming at the young kids in the park. So I gotta take a step back. Let me just watch a game or two. What I see absolutely baffles me. I can only describe it as the worst pickup game I've ever seen. These young kids coming down trying to do n one mix tape moves that tier better practiced, throwing up ugly bricks and air balls all day long. So at this point, I don't have time to wait around and I don't wanna play in this game anyway. But before I leave, I give these guys names and I realize they're YouTube guys. So the next day, I'm looking these fucking guys up and sure enough, their latest video is from that park that I was at. I'm actually in the background of the video. But to my absolute surprise and at this point, I'm flabbergasted, they're only showing the makes. They cut out all the bad plays, all the air balls, all the bricks. The video is just make, make, make. Now this really pissed me off because sports is one of the few things you can't fake. You really need to put in that work rank cream rises to the top. Doesn't care about your fucking video edit. And then they make the mistake of having an open gym. They invite all the people that are following them to come and challenge them, play against them at LA Fitness. And guess who put on a black cashmere sweater and showed up to that rank? Enjoy.