@sonofthecheese_store
Instagram · Vlog
@sonofthecheese_store Cheese Brothers Shirtを再入荷🧀 Mr. Cheddar @mr.dobby____ Wearing WHITE DENIM 5 POCKET PANTS and Cheese Brothers Shirt in Cheddar Mr. Mascarpone @kaihoshinosandy Wearing WIDE DENIM 5 POCKET PANTS and Cheese Brothers Shirt in Mascarpone Director: @tomurasoko Producer: @kento._.imamura Styling & Cast: @laurenrosekocher #sonofthecheese
Performance
Video #18198 · Vlog
[01]
The video showcases two men, styled as 'Mr. Cheddar' and 'Mr. Mascarpone,' wearing shirts from the 'Son of the Cheese' brand. It follows them through a series of vignettes on a Japanese city street at night as they smoke, interact, and laugh, creating a cool, urban lifestyle aesthetic for the brand. The video is a montage of cinematic clips set to jazzy music, functioning as a visual lookbook.
[02]
[03]
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1.8M550.4×Lifestyle montage for new flavor@drinkculturepop · Product Promo
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569.9K1.2×Fast-paced abstract brand teaser montage@sp5derworldwide · Hype Teaser[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 30%
SON OF THE CHEESE
Visual hook · 70%
An atmospheric shot of two men on a city street at night, illuminated by neon signs. The immediate action of one man lighting a cigarette and the cool, cinematic color grading create a strong visual hook.
[06]
Steal this for your own video
Open on in on a at night, using as they begin a small, effortless action.
[07]
The promise the opener makes, and how the video pays it back
Hook
An atmospheric, slice-of-life opening that establishes a specific mood and introduces the first subject in a composed, stylized state.
Payoff
A final, confident shot of the two subjects moving forward together, solidifying their unified identity and leaving the viewer with the core brand message.
[08]
The structural pattern this video runs on
Framework
The Comedic Duo Introduction
Introduce two distinct but related subjects by creating a short, humorous narrative that establishes their individual personalities and then unites them through a shared, relatable experience, thereby creating a collective identity.
The Persona Reveal
Formally introduce and name the first subject with a stylized solo shot, cementing their individual character.
The Comedic Disruption
Introduce the second subject through an unexpected, humorous failure or mishap that subverts the initial cool tone and makes the character relatable.
The Unifying Resolution
The two subjects connect over the mishap, resolving the minor conflict with a shared positive emotion (e.g., laughter). This beat formally links them under a collective identity.
The Vibe Montage
A series of quick, candid shots showing the subjects interacting positively, reinforcing their connection and the overall lifestyle/mood, often including subtle product detail shots.
Cheese Brothers Shirtを再入荷🧀 Mr. Cheddar @mr.dobby____ Wearing WHITE DENIM 5 POCKET PANTS and Cheese Brothers Shirt in Cheddar Mr. Mascarpone @kaihoshinosandy Wearing WIDE DENIM 5 POCKET PANTS and Cheese Brothers Shirt in Mascarpone Director: @tomurasoko Producer: @kento._.imamura Styling & Cast: @laurenrosekocher #sonofthecheese
branding · beginning
SON OF THE CHEESE
contextual · beginning
Mr. Cheddar TAIKI
contextual · middle
Mr. Mascarpone KAI
contextual · middle
Cheese Brothers
branding · end
SON OF THE CHEESE