@arbys
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@arbys See your s/o’s name? Tag them and they’re picking up the bill
Trending short videosArby's Beef 'N Cheddar advertisement
The edit1 shot · 1 text
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Performance
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- Likes
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- 2.4K
- Engagement
- 7.5%
- Outlier
- 11×
Video #29197 · Carousel
Arby's Beef 'N Cheddar advertisementfrom @arbys
[01]
Overview
A promotional photo from a brand featuring a studio shot of their Beef 'N Cheddar sandwich. A text overlay presents a playful, meme-style challenge to the viewer, encouraging them to buy the product, with an arrow pointing off-screen to imply a list.
[02]
Simple outline
- 1State a conditional rule
- 2Promise a personalized list
- 3Reveal list across slides
- 4Prompt a social action
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 45%
if you see your name on this list, you have to eat a Beef ‘N Cheddar today
Verbal hook · 35%
See your s/o’s name? Tag them and they’re picking up the bill
Visual hook · 20%
A large, highly detailed, and appetizing close-up of a sandwich overflowing with roast beef and melted cheese sauce, designed to trigger hunger.
[06]
Hook template
Steal this for your own video
If you see your on this list, you have to today
- — If you see your zodiac sign on this list, you have to order the new spicy burger today
- — If you see your birth month on this list, you have to try our seasonal latte today
- — If you see your college major on this list, you have to grab a slice tonight
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Roll Call Framework
Engages users by establishing a playful, conditional rule on the first slide, then prompting them to swipe through a list on subsequent slides to see if the rule applies to them or their friends, driving interaction through personal curiosity and social tagging.
- 1
The Conditional Premise
The first slide establishes a simple, low-stakes 'if-then' rule (e.g., 'If your name is on this list, then you must do X'). It uses a compelling visual and a directional cue (like an arrow) to create a strong curiosity gap and encourage the first swipe.
- 2
The Searchable Reveal
The subsequent slides present the list items in a consistent, easily scannable format. This section is designed to hold attention as users search for personal relevance for themselves or their peers, maximizing swipe-through rate and creating moments of discovery.
Themes
Techniques
Trends
Post caption
See your s/o’s name? Tag them and they’re picking up the bill
Text overlays
call-to-action · photo_0
if you see your name on this list, you have to eat a Beef ‘N Cheddar today (we don’t make the rules)