@drinkpoppi
TikTok · Skit
@drinkpoppi vibes? vibes…vibes! (vibes) @Charli XCX @Rachel Sennott #poppi #drinkpoppi #poppisoda #vibes #vibess
@drinkpoppi
TikTok · Skit
@drinkpoppi vibes? vibes…vibes! (vibes) @Charli XCX @Rachel Sennott #poppi #drinkpoppi #poppisoda #vibes #vibess
Performance
Video #18203 · Skit
[01]
In a boring college lecture, a student opens a can of Poppi, causing a surreal event that rips through reality and transforms the classroom. A new, cool 'teacher' (Charli XCX) appears and explains to another confused student (Rachel Sennott) that this is a 'vibes thing.' The classroom then erupts into a chaotic, high-energy rave before snapping back to its original mundane state, leaving one student asking to try the drink.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 45%
As we'll learn today, the world is silent.
Visual hook · 55%
A wide shot of a drab, green-toned, and visually boring college lecture hall filled with bored students. The immediate establishment of a mundane and relatable setting creates a pattern that is about to be dramatically interrupted.
[07]
The promise the opener makes, and how the video pays it back
Hook
Begins in a universally relatable, low-energy environment to create an immediate connection and a desire for disruption.
Payoff
The brand is explicitly named and linked to the transformation, followed by a final scene that reinforces the lasting, positive effects of the new reality, leaving the viewer with a sense of aspirational fun.
[08]
The structural pattern this video runs on
Framework
The Reality Breach
A mundane situation is dramatically and surreally transformed into an aspirational one by the introduction of a product, which is explained through simple, mystical 'lore' that becomes a shareable concept.
The Stasis Quo
Establishes the boring, mundane 'before' state, setting the stage for a dramatic transformation.
The Catalyst Event
A simple action involving the product triggers a mysterious, reality-altering event, hooking the viewer with intrigue.
The New Order & Audience Surrogate
The old authority is replaced by a new, aspirational figure. A confused character is introduced to voice the audience's questions, guiding them through the bizarre new reality.
The Mystical Lore Drop
The aspirational figure provides a simple, cool, and slightly nonsensical explanation for the events, establishing the product's 'magic' and creating a memorable, meme-able concept.
The Concept Acceptance
The audience surrogate character accepts and validates the new reality and its lore, signaling to the viewer that this transformation is desirable.
The Promise Visualized
The abstract promise of the product (e.g., 'good vibes') is manifested in a high-energy, chaotic, and visually stimulating climax, delivering a powerful emotional payoff.
The Transformed Reality
The scene returns to a semblance of the original setting, but permanently altered by the product's influence. The protagonist is now the center of this new, cooler reality, and others are shown wanting to join.
vibes? vibes…vibes! (vibes) @Charli XCX @Rachel Sennott #poppi #drinkpoppi #poppisoda #vibes #vibess
branding · end
poppi
branding · end
Make it poppi
As we'll learn today, the world is silent. It's it's vibes. Vibes? Vibes. Wait, Charlie, what are we doing here? Oh, you haven't been to one of these before? No. One of these? What what is this? Well, we've kind of been summoned. Wow. Sometimes when someone opens a can of poppy, it can rip through the fabric of reality. No. No. No. No. Try not to think too much about it, babes. It's, like, kind of a vibes thing. Vibes? Actually, I'm kind of surprised that this is your first time. Well, you know, I've been, like, really busy. I've been abroad a bunch, so it probably knows that. That's probably why I haven't been summoned. Totally. Obviously. Yeah. Wait. So who opened the can of puppy? Oh, it was her. That girl with amazing taste. Totally. Vibes. Vibes. Yeah. Vibes. Yeah. So nice, nice vibes. Vibes. Can I get one of those? Make it pop to you. Okay. So fun. Oh. Best night ever. Yeah. Right? Okay. So, where are we? You know, they never really, like, tell me much. Plus five is, like, that's really interesting. Right. Right. Worst of inconvenient. We'll get a car. A long walk. Yeah. Or a plane. I don't know. Because I'm best, like, wondering what state we're in even.