@sesamestreet
Instagram · Speaker address
@sesamestreet Cookie Monster’s fashion icon and inspiration, @LindseyVonn. Sending lots of 💙💙💙 and wishing you a speedy recovery! #WinterOlympics 🍪
@sesamestreet
Instagram · Speaker address
@sesamestreet Cookie Monster’s fashion icon and inspiration, @LindseyVonn. Sending lots of 💙💙💙 and wishing you a speedy recovery! #WinterOlympics 🍪
Performance
Video #18416 · Speaker address
[01]
Cookie Monster, wearing a custom Team USA hat with cookie pom-poms, asks how he looks as he prepares to record a message for Lindsey Vonn. He then directly addresses Lindsey, introducing himself and showing off his 'Lindsey Vonn double cookie pompom hat.' He wishes her a speedy recovery, calls her a 'tough cookie,' thanks her for being an inspiration, and mentions that he and his friends on Sesame Street are sending love, hugs, and cookies. As a final surprise, he reveals he has a similar hat just for her.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Verbal hook · 35%
How me look?
Visual hook · 65%
An extreme close-up of the iconic character Cookie Monster, who is wearing a unique and humorous Team USA winter hat with two large chocolate chip cookies attached like pom-poms or ears.
[06]
Steal this for your own video
Open with an extreme close-up of wearing a that visually represents .
[07]
The promise the opener makes, and how the video pays it back
Hook
An act of vulnerability or a direct question to the audience that establishes a personal connection and sets the scene for the message.
Payoff
The Tangible Gift: The speaker concludes with a final surprise, revealing a physical gift for the recipient, often a version of the thematic prop, providing a concrete and satisfying resolution.
[08]
The structural pattern this video runs on
Framework
The Sincere Tribute
A direct-to-camera message that uses a humorous, thematic prop to deliver a heartfelt message of support and inspiration to a specific individual, culminating in a tangible gift.
The Relatable Setup
The speaker prepares for the message, expressing a desire to make a good impression for the intended recipient, thereby humanizing the speaker and establishing the video's purpose.
The Thematic Reveal
The speaker directly addresses the recipient and unveils a custom, often humorous, prop or outfit that is thematically linked to both the speaker and the recipient.
The Heartfelt Pivot
The tone shifts from humorous to sincere as the speaker delivers the core emotional message of support, care, or well-wishes.
The Inspirational Elevation
The message broadens from personal support to acknowledging the recipient's positive impact on the speaker and a wider community, often using a metaphor authentic to the speaker's persona.
The Community Endorsement
The speaker invokes a larger group or community, stating that they also share in the sentiment, amplifying the message's emotional weight and delivering an expected, persona-driven punchline.
Cookie Monster’s fashion icon and inspiration, @LindseyVonn. Sending lots of 💙💙💙 and wishing you a speedy recovery! #WinterOlympics 🍪
Help me look. Yeah. Me want to look good for Lindsay. Good? Okay. Thank you. Hi, Lindsay. It's you friend Cookie Monster. Yeah. Good. Me wearing the official Lindsey Vonn double cookie pom pom hat. It's stylish and delicious. Yeah. Me just want you to know that me thinking of you and wishing you a speedy recovery. Yeah. Yeah. You got this because you one tough cookie, Lindsay. Yeah. And we also want to thank you for always inspiring me and everyone else to push and reach for your dreams like at the last cookie in the box. Yeah. Me no my friends on Sesame Street are sending you lots of love, hugs, and of course, cookies. And look at this. Me got you your very own hat.