@stefano.narducci
Instagram · Carousel
@stefano.narducci We met Bob while servicing driveways, we found out he’s been battling stage 4 cancer and still manages to keep a smile on his face. Therefore, we’ve started a GoFundMe to help with his treatments and give him a chance to enjoy retirement. Any bit of support goes a long way. Link in bio to donate. ❤️
Performance
Video #18522 · Carousel
[01]
This is a three-image carousel post announcing a GoFundMe campaign for an elderly man named Bob who is battling stage 4 cancer. The first and third photos show the creators with Bob in a home setting, establishing a personal connection. The second image is a graphic with a QR code and donation details, serving as a direct call-to-action to raise $100,000 for his treatments.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
WE STARTED A GOFUNDME TO HELP BOB FIGHT STAGE 4 CANCER
Verbal hook · 40%
We met Bob while servicing driveways, we found out he’s been battling stage 4 cancer...
Visual hook · 5%
The immediate visual hook is the warm, intergenerational embrace between a healthy young man and a visibly frail, elderly man. This human-centric composition evokes instant empathy and curiosity about their relationship and story.
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold, text-heavy opening slide that immediately states a high-stakes problem and the creator's altruistic intervention.
Payoff
The final visual slides rely entirely on emotional resonance, leaving the viewer with a lasting human connection that drives them back to the primary call-to-action.
[08]
The structural pattern this video runs on
Framework
The Direct-Action Empathy Drive
Lead with a high-stakes, emotionally charged mission statement, immediately follow with a frictionless call-to-action, and use the remaining slides purely for visual storytelling to build empathy and humanize the subject.
The Altruistic Hook
Establishes the emotional core and the specific action taken by the creator to help a vulnerable subject on the first slide.
The Frictionless Ask
Provides all necessary tools (scan codes, links, specific financial goals) for the audience to participate in the mission immediately on the second slide.
The Visual Empathy Anchor
Uses text-free visual slides for the remainder of the carousel to show the human element, proving the authenticity of the story and deepening the emotional connection.
We met Bob while servicing driveways, we found out he’s been battling stage 4 cancer and still manages to keep a smile on his face. Therefore, we’ve started a GoFundMe to help with his treatments and give him a chance to enjoy retirement. Any bit of support goes a long way. Link in bio to donate. ❤️
statement · photo_0
WE STARTED A GOFUNDME TO HELP BOB FIGHT STAGE 4 CANCER
branding · photo_1
gofundme
call-to-action · photo_1
Scan to donate to Northern's fundraiser “Robert (Bob) Laframboise”
call-to-action · photo_1
LINK IN BIO
call-to-action · photo_1
HELP US REACH OUR GOAL: $100,000