Viral Hooks
Trending short videosExperts teach Elmo sports commentary
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@sesamestreet

Instagram · Speaker address

@sesamestreet Thank you to Tara Lipinski and Johnny Weir for sharing your best tips and tricks—and for making the commentary truly sparkle! #WinterOlympics ⛸️💙✨

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Performance

Views
614.1K
Likes
36.4K
Comments
216
Engagement
6%
Outlier
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Video #18743 · Speaker address

Experts teach Elmo sports commentaryfrom @sesamestreet

[01]

Overview

Olympic commentators Tara Lipinski and Johnny Weir meet Elmo, who auditions for a commentator role by describing other Sesame Street characters ice skating. After his literal play-by-play, they critique his performance and demonstrate how to add professional 'sparkle' and technical detail. The video concludes with them inviting Elmo to their booth and signing off as a new commentary team.

[02]

Simple outline

  1. 1State aspirational goal
  2. 2Showcase amateur attempt
  3. 3Demonstrate expert version
  4. 4Acknowledge expertise gap

[03]

Related videos

[04]

Classification

Concepts
Character ImpersonationSkit
Elements
B-Roll CutawaySplit Screen

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 30%

Hi, Elmo. It's Tara.

Visual hook · 70%

A close-up shot of the bright red, universally recognizable character Elmo interacting with Olympic commentator Tara Lipinski in a large arena, creating an immediate and surprising character juxtaposition.

[06]

Hook template

Steal this for your own video

Open on a close-up of [universally recognizable character or mascot] interacting with [unexpected expert] in a [professional event setting].

  • — Open on a close-up of Mickey Mouse interacting with a NASA engineer in a mission control room.
  • — Open on a close-up of a stormtrooper interacting with a Michelin-star chef in a restaurant kitchen.
  • — Open on a close-up of the Monopoly Man interacting with a financial advisor on a trading floor.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

An unlikely character declares their intention to learn a highly specialized skill from established professionals, creating an immediate, humorous premise.

Payoff

The protagonist learns a valuable lesson, the experts' authority is reinforced, and the audience is left with a feeling of warmth and satisfaction from the collaborative and humorous exchange.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Expert Masterclass

A novice character attempts a skilled task, receives a masterclass demonstration from experts that highlights the skill gap, and ultimately defers to their expertise in a charming resolution.

  1. 1

    The Aspirational Goal

    The protagonist clearly states their desire to learn a complex skill from the experts present, establishing the video's central premise.

  2. 2

    The Playful Challenge

    The experts lightly challenge the protagonist's ambition, setting a friendly, low-stakes tone for the interaction and managing audience expectations.

  3. 3

    The Novice's Attempt

    The protagonist is given a chance to perform the skill, resulting in a simplistic, literal, and comically inadequate execution that establishes a clear 'before' state.

  4. 4

    The Masterclass Demonstration

    The experts take the exact same scenario and re-perform it using their professional techniques, vocabulary, and flair, creating a stark and impressive 'after' state that provides the core value and entertainment.

  5. 5

    The Humble Conclusion

    After witnessing the expert demonstration, the protagonist recognizes the significant skill gap and humorously decides to leave the task to the professionals, resolving the initial goal.

  6. 6

    The Collaborative Invitation

    The experts graciously invite the protagonist to join them as an observer, reinforcing the positive relationship and ending the narrative on a warm, inclusive note.

Themes

  • Learning
  • Humor
  • Sportsmanship
  • Collaboration

Techniques

  • Character integration
  • Split-screen
  • B-roll cutaways

Trends

  • Brand collaboration
  • Cross-promotion

Post caption

Thank you to Tara Lipinski and Johnny Weir for sharing your best tips and tricks—and for making the commentary truly sparkle! #WinterOlympics ⛸️💙✨

Transcript

Hi, Elmo. It's Tara. Oh, hi, miss Tara Lipinski. Hey. And I'm Johnny. Hi, better Johnny Weir. Elmo's learning how to be a commentator. You are? Oh. And Elmo wanted to maybe better some tips from some professionals. Wait a minute, Elmo. Are you you gonna try to take our job? No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No Felix tier chicken who is skating on the ice. And Grover, you'll never believe it, he's skating on the ice. Elmo. What do you think? Elmo, I think you need to add just a little more sparkle to your commentary. What about you doing? What's Cookie Monster doing? Cookie Monster is setting up his final quad of the program, four revolutions in the air rank he landed. Wow. What about Felix? Felix is skating into the most important element of his performance. I hope he doesn't scramble those eggs, and he's done it. How can he chicken out, Johnny? And what about what about Grover? Grover, sadly, has a one point deduction for a really tough fall that he took. Don't worry. We love you anyway, Grover. You got a good try. See, that's nice. You give words of encouragement as well. You know what? Elmo's gonna leave it to the professionals. Oh, okay. Well, anytime you wanna visit our booth, you can come. Let's go. We have a sparkly headset too. Let's go. Let's go. Let's go. Let's go. Okay. Let's go. Here you go. You go. Okay. Reporting live, this is Elmo. Tara Lipinski. And Johnny Weir.