@thatfoodielyss
Instagram · Speaker address
@thatfoodielyss ANY EXCUSE TO GET @chipotle CHIPS & QUESO AND I’M THERE!!! #chipotlepartner
Trending short videosCreator shares Chipotle food hack
The edit1 shot · 1 text
Shots Text
Performance
- Views
- 5M
- Likes
- 20.2K
- Comments
- 101
- Engagement
- 0.4%
- Outlier
- 14.9×
Video #18894 · Speaker address
Creator shares Chipotle food hackfrom @thatfoodielyss
[01]
Overview
The creator presents her two go-to orders from Chipotle, a bowl and a burrito. She demonstrates her preferred method for eating each entree by incorporating chips and queso directly into the bite to add crunch and flavor, first by using a chip to scoop the bowl contents and second by crushing chips inside the burrito. She concludes by announcing a limited-time promotional offer for free chips and queso with an entree purchase.
[02]
Simple outline
- 1Challenge common practice
- 2Demonstrate superior method
- 3Apply method to second use-case
- 4Isolate the 'secret' element
- 5Provide an actionable offer
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 35%
I've got my go to order from Chipotle.
Visual hook · 65%
A medium shot of the creator holding a bag of Chipotle chips and a side of queso, with a large, appetizing burrito bowl prominently displayed in the foreground.
[06]
Hook template
Steal this for your own video
Frame a close, appetizing hero shot of in the foreground while the creator holds and visibly beside it, ready to combine them.
- — Frame a close, appetizing hero shot of ramen in the foreground while the creator holds crispy chili oil wontons and sesame sauce visibly beside it, ready to combine them.
- — Frame a close, appetizing hero shot of a breakfast sandwich in the foreground while the creator holds hash browns and spicy aioli visibly beside it, ready to combine them.
- — Frame a close, appetizing hero shot of a grain bowl in the foreground while the creator holds pita chips and tzatziki visibly beside it, ready to combine them.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A contrarian statement that challenges how the viewer typically interacts with a familiar product or concept, creating immediate intrigue and a need to see the 'correct' way.
Payoff
A direct and compelling Call to Action that allows the viewer to acquire the 'Unifying Principle' component, often for free or with a discount, converting the manufactured desire into immediate action.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The 'You're Doing It Wrong' Method
To establish a 'superior' way of using a common product by challenging the standard method, demonstrating a new 'ritual,' and then offering a key component of that ritual as a reward.
- 1
The Mission Statement
Explicitly state the goal of the video, framing it as a collaborative journey to achieve a 'perfect' outcome.
- 2
The Ritual Demonstration
A step-by-step walkthrough of the 'superior' method, showcasing the process and building anticipation for the result.
- 3
The Sensory Payoff
The creator experiences the result of the new method, providing strong verbal and non-verbal cues of satisfaction, often accompanied by a justification of why it's better (e.g., quality, texture, flavor).
- 4
The Versatility Proof
Applying the same core principle or 'hack' to a different but related product or scenario, proving its versatility and reinforcing its value.
- 5
The Unifying Principle
Distilling the entire method down to one key component or 'secret ingredient' that makes the whole process work, creating a focal point of desire.
- 6
The Craving Loop
A final statement of insatiable desire for the product, designed to leave the viewer with a strong, lingering craving.
Themes
Techniques
Trends
Post caption
ANY EXCUSE TO GET @chipotle CHIPS & QUESO AND I’M THERE!!! #chipotlepartner
Text overlays
informational · end
US: Valid for 1 free Chips & Queso Blanco side. Entree purchase required. Use code: CHIPS26. Feb 23 - 25, 2026, only on Chipotle website or mobile app. 1/transaction. Full terms: chipotle.com/ntcday
Transcript
I've got my go to order from Chipotle. Actually, two of them. And if you're eating your chips separate from your entree, we need to talk. We are building the perfect bite together. Give your chip a good dip in the queso, then mix your bowl because you want a little bit of everything, then load your chip up with more flavor, like so. Mhmm. That is exactly what I was going for. Tier chips and queso never miss, and I love that they're made with all real ingredients. Like, you can just taste the freshness, and as a savory girl, the salty crunch is everything to me, which is exactly why I need that crunch in my burrito too. Now if it's a burrito type of day, I'll crush some chips into it. A little bit of queso. The queso seriously just pulls it all together. Tier starting today through Wednesday, you can score free chips with a side of queso when you order an entree in the app using code chips 26. I'm not even done eating, and I'm already craving this again.