@kikomilano
TikTok · Vlog
@kikomilano A new season of softness with #KIKOHugCouture - cocooning formulas and textures that melt into skin with #comfort. Nude tones #glow with #luminous accents. As powerful as a hug. Ready to embrace it? 🤍 *Check locally as launch dates may vary. #KIKOMilano #makeup #glam #makeuptok #beauty #BeautyTok #newcollection #springmakeup #spring
Performance
Video #18989 · Vlog
[01]
The video showcases various products from the Kiko Milano 'Hug Couture' makeup collection through a fast-paced montage. It displays lipsticks, lip pencils, cream blushes, powder blushes, an eyeshadow palette, and eyeshadow sticks, featuring extreme close-ups of the products, satisfying swatches on skin, and ASMR-style application and sharpening sounds.
[02]
[03]
2.4M10.5×Aesthetic makeup product swatch montage@kikomilano · Product Showcase
2.4M178.7×Aesthetic montage of makeup products@kikomilano · Brand Showcase
3.7M220.2×Fast-paced makeup product montage@kikomilano · Brand Showcase
931.4K6.5×Aesthetic makeup product collection showcase@kikomilano · Product Showcase
1.2M141.3×Finding all lilac makeup products@kikomilano · Showcase
2.6M147.9×Aesthetic makeup product swatch video@kikomilano · Product Showcase
2.1M164.8×Aesthetic lip gloss product montage@kikomilano · Vibe Showcase
2.5M290.6×Fast-paced blush color swatches@kikomilano · Product Showcase
5.9M526.3×Aesthetic lip product application montage@kikomilano · Product Showcase
2.2M122.4×Aesthetic lip gloss product showcase@kikomilano · Product Showcase
1.6M125.1×High-energy montage of new makeup@kikomilano · Brand Showcase
2.3M346.1×Lip combo product swatch demo@kikomilano · Showcase[04]
[05]
What stops the scroll in the first 3 seconds
Visual hook · 65%
An aesthetic shot of two new product boxes hanging from clothespins, with one being placed into the frame, creating immediate visual interest and curiosity about the new collection.
[06]
Steal this for your own video
Frame a with , then place one into the shot.
[07]
The promise the opener makes, and how the video pays it back
Hook
An unconventional presentation of the first product's packaging, creating immediate visual curiosity and breaking typical unboxing patterns.
Payoff
A final, multi-product swatch demonstration, summarizing the collection's color story and texture variety, leaving the viewer with a comprehensive and visually appealing impression.
[08]
The structural pattern this video runs on
Framework
The Sensory Swatch Showcase
To systematically unveil items from a single collection through a repeating cycle of aesthetic presentation, satisfying sensory interaction, and performance demonstration, creating a highly desirable and cohesive product experience.
The Collection Montage
A rapid succession of applying the repeating micro-pattern to different product categories within the same collection, building a comprehensive and desirable overview.
The Aesthetic Interlude
A brief cutaway to a non-makeup, but thematically-linked, accessory (e.g., a bag) that reinforces the collection's overall lifestyle and aesthetic identity.
A new season of softness with #KIKOHugCouture - cocooning formulas and textures that melt into skin with #comfort. Nude tones #glow with #luminous accents. As powerful as a hug. Ready to embrace it? 🤍 *Check locally as launch dates may vary. #KIKOMilano #makeup #glam #makeuptok #beauty #BeautyTok #newcollection #springmakeup #spring