Founder's product launch mistake storyfrom @gracebeverley

Themes

• Learning from Mistakes
• Entrepreneurship
• Women's Health
• Customer Demand

Techniques

• Voiceover Narration
• Montage Editing
• Social Proof
• Storytelling

Trends

• Founder-led Marketing
• Transparent Business Storytelling

Post caption

If you comment ‘woman’ and I’ll send you the sign up link for the restock I’ve been working on for months. Essentially, when we launched Superwoman in November I completely underestimated the response. Watching it sell out so quickly was surreal, especially because this was never about manufactured scarcity, it was simply a case of us putting in a big test order but still not ordering enough stock. The part that really got me was the messages afterwards. Hearing from so many women who said the product had genuinely changed their lives but knowing we could not restock quickly because of how long proper production takes, was a business owner's nightmare. So this is me officially saying the mistake has been corrected and the spreadsheets have been triple checked. Superwoman is finally restocking on Thursday 26th February (tomorrow!!) and this time we have planned ahead, including opening a limited number of subscriptions for those of you who never want to deal with a sell out panic again, thank you for bearing with us 🫶🏻 As always I want to make it very clear that this is a supplement made up of ingredients that have personally helped me, everyone’s journey is different and I’d urge you to find out what works for you. The intention behind creating this with the team we did was to provide more options for women like me, particularly more cost effective multi-ingredient options for people who want women's wellness supps. It’s important to note there is no cure to PCOS and this is not intended to be one, this is just intended to create a multi ingredient solution for anyone who wants to take these supplements daily. Disclaimer: As with all supplements, Shreddy Superwoman is not intended to treat or cure any medical condition. It is a supplement and NOT a medicine!! Individual experiences will vary & please see a doctor always as a first port of call!

Text overlays

• title · beginning

  a few months ago I would say I made a bit of a mistake

• contextual · beginning

  so back in November this year

• contextual · beginning

  we launched probably my favourite

• branding · beginning

  it's called SUPERWOMAN

• contextual · beginning

  because my hormones

• contextual · beginning

  I was exhausted

• contextual · beginning

  my skin was breaking out the brain fog just kept getting

• contextual · beginning

  and I was constantly told

• contextual · beginning

  but neither of those things actually addressed the root cause

• contextual · beginning

  and I felt like all of these symptoms were my body screaming at me

• contextual · beginning

  but I couldn't work out what to do

• contextual · beginning

  so I researched

• contextual · beginning

  I scoured studies I spoke to experts

• contextual · beginning

  I changed my nutrition

• contextual · beginning

  started paying a lot of attention to my lifestyle

• contextual · beginning

  alcohol

• contextual · beginning

  10,000 steps a day

• contextual · beginning

  yada yada yada

• contextual · beginning

  and started taking some

• contextual · beginning

  and I started seeing great results

• contextual · middle

  was to develop a daily formula

• contextual · middle

  with all of these

• contextual · middle

  that were backed by research for women's wellness

• contextual · middle

  and would mean that I wasn't

• contextual · middle

  hundreds of pounds a month

• contextual · middle

  and taking eight pills a day

• contextual · middle

  and from this

• contextual · middle

  it took us about a year to nail the product

• contextual · middle

  all

• contextual · middle

  we knew there was an audience

• contextual · middle

  but we didn't know how big

• contextual · middle

  so we put in a test order

• contextual · middle

  and by the way

• contextual · middle

  that test order was five figures of

• contextual · middle

  so

• contextual · middle

  and launch week rolled around

• contextual · middle

  but even after building this business for nearly

• contextual · middle

  I honestly didn't expect the response we got

• contextual · middle

  it sold out so fast

• contextual · middle

  and then it was

• contextual · middle

  not because we wanted it

• contextual · middle

  but because

• contextual · middle

  to put a restock order

• contextual · middle

  and the ingredients are all

• contextual · middle

  so it's not a quick production process

• contextual · middle

  meanwhile we started

• contextual · middle

  unbelievable reviews in

• contextual · middle

  from people who said

• contextual · middle

  did all of these things for them

• contextual · middle

  which has been

• contextual · middle

  but we started to realize that

• contextual · middle

  rebuy it instantly

• contextual · middle

  so we kept everyone waiting

• contextual · end

  and let me tell you

• contextual · end

  the DMS started

• contextual · end

  and now

• contextual · end

  which is understandable

• contextual · end

  because people want it back

• contextual · end

  and we finally got a date for

• contextual · end

  it's the 26th

• contextual · end

  so in case you've forgotten

• contextual · end

  or you didn't get your hands on it the first time round

• contextual · end

  let's talk about what's

• contextual · end

  starting off strong there's

• informational · end

  4000mg Myo-Inositol

• informational · end

  alongside 600mg N-Acetyl L-Cysteine (NAC)

• informational · end

  and 100mg CoQ10

• contextual · end

  women's wellness triple threat

• informational · end

  Zinc 2.5mg

• informational · end

  Chromium 40µg

• informational · end

  Folate (from folic acid) 200µg

• informational · end

  Selenium 55µg

• informational · end

  Vitamin D 5.0µg

• contextual · end

  basically sunshine in a

• contextual · end

  for those of us who

• contextual · end

  all of that

• contextual · end

  you only have to take once a day

• contextual · end

  in a delicious apple and blackcurrant flavour

• informational · end

  and if you bought all of these separately you would be spending over £100 a month

• contextual · end

  so now SUPERWOMAN is finally

• contextual · end

  and we've even got enough stock control

• contextual · end

  to open a subscription

• contextual · end

  but only for the first 1000 people

• contextual · end

  who want to make sure that they don't have the restock worries again

• contextual · end

  let's just say

• contextual · end

  doing everything in my power to not make that mistake again

• contextual · end

  but it is hard

• call-to-action · end

  so make sure to sign up

• call-to-action · end

  if you want to get your hands on it or bag a subscription