The creator narrates the origin story of a highly successful product collaboration, detailing the recipe development process, the grueling production of 6,000 burritos, and the overwhelming launch that sold out in six minutes. They then showcase customer reactions and the emergence of a secondary market before culminating in the announcement of a restocked, doubled production run.
Post caption
THIS IS NOT A PRANK
We’re teaming up with @lahamburguesaaz to bring back the Wagyu Beef & Bean Burrito.
Beefy, rich, and a little spicy.
Wagyu Arizona raised from @bonafidebeef.
Last time we made 6,000. Sold out in 6 minutes.
This time we recruited help, and we’re making 11,000.
Collab drop goes live Tuesday 4/7 at 6:00PM, but only the email list gets the link.
Link in bio or comment “wagyu” to get on the list.
(We started shipping to Western US, but this collab is Arizona-only. Not in AZ? Out-of-state collabs are coming this summer. Get on the list anyway, we’ll keep you posted.)
Transcript
We added Wagyu beef to 6,000 frozen bean and cheese burritos, and people lost their minds. We built this business on bean and cheese, but people kept asking, where's the beef? Fine. If we're doing beef, it's gotta be the best. So we went after Hernan from La Breguisa, Phoenix's favorite Wagyu Smashburger truck. After months in the DMs, he finally said yes. Then we got in the kitchen. First round was good, really good, but it had to be mind blowing. So we kept going. Weeks of tweaking until it finally clicked. Arizona raised Wagyu. Perfect sear. Packed in a burrito with r beans, acadero cheese, and a red salsa with a kick. Perfection. And then we realized what we signed up for. 1,300 pounds of Wagyu. For two small businesses, that's six full days of cooking in a food truck starting at 06:30 in the morning. We battled through it. Now we had to sell them. But $9 for a frozen burrito? We were genuinely worried no one would buy. Then we went live. 6,000 burritos, gone in six minutes. Great for us, not great for everyone else. People were saying we ruined Christmas. These burritos had officially reached peak hype. They better deliver. Then the reviews hit. People love them so much a secondary market opened. For a frozen burrito, Even $20 offers rejected. People have been asking us to bring them back ever since. So this tier, we're making double, but something tells me they're not gonna last. Okay, Lambreguisa. Let's run it back.
