Viral Hooks
Trending short videosFunny childhood photo meme
The edit1 shot 路 1 text
Shots Text

Performance

Views
312.9K
Likes
20.9K
Comments
104
Engagement
6.7%
Outlier
2.1脳

Video #19350 路 Carousel

Funny childhood photo memefrom @lyft

[01]

Overview

This is a single photo post featuring a vintage childhood picture of a young girl in a car making a mischievous face. A text overlay humorously states 'this is who ur asking to run social,' creating a self-deprecating meme to humanize the brand or social media manager behind the account.

[03]

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[04]

Classification

Format
Carousel
Concepts
Brand Manifesto
Elements
Text Overlay
Account
BrandPersonal Brand
Topics
Social Media MarketingComedyBrand Marketing

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook 路 55%

this is who ur asking to run social

Verbal hook 路 15%

just some of the cuties behind your favorite rideshare app 馃挅

Visual hook 路 30%

A vintage-style childhood photo of a young girl with a mischievous, conspiratorial expression looking directly at the camera from the driver's seat of a car. The direct eye contact and humorous expression create immediate human interest and curiosity.

Themes

  • self-deprecation
  • humor
  • nostalgia
  • relatability
  • brand humanization

Techniques

  • text overlay
  • vintage photo effect

Trends

  • using childhood photos as memes
  • humanizing brands on social media

Post caption

just some of the cuties behind your favorite rideshare app 馃挅

Text overlays

  • contextual 路 photo_0

    this is who ur asking to run social