@officialbgsu
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@officialbgsu Hey y’all this is campus ops & @BGSUDining reporting live from BGSU. We are thankful for you!
Trending short videosWholesome staff takeover carousel at university
The edit1 shot · 16 text
Shots Text
Performance
- Views
- 76.9K
- Likes
- 5.1K
- Comments
- 76
- Engagement
- 6.8%
- Outlier
- 1.9×
Video #9953 · Carousel
Wholesome staff takeover carousel at universityfrom @officialbgsu
[01]
Overview
A humorous and wholesome 'social media takeover' carousel where campus operations and dining staff share candid photos and selfies of themselves working, framed as filling in for the social media manager.
[02]
Simple outline
- 1Establish the unsupervised premise
- 2Attempt trendy formats ironically
- 3Showcase behind-the-scenes faces
- 4Drop an unfiltered truth
- 5Bookend with hope for approval
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
Our social girl took a day off
Verbal hook · 30%
Hey y’all this is campus ops & @BGSUDining reporting live from BGSU.
Visual hook · 15%
Unpolished, authentic selfies and candid portraits of real staff members in their work environments, using the trendy 0.5x wide-angle aesthetic.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The 'Authority is Gone' Hook: Immediately establish that the usual polished creator or manager is absent, giving the current narrator free rein to post unpolished, rogue content.
Payoff
The 'Please Don't Fire Us' Bookend: A concluding slide that references the opening premise, expressing a humorous mix of pride in the content and fear of the returning authority figure's reaction.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Unsupervised Takeover Dump
Leveraging the 'rogue employee' or 'account takeover' trope where unpolished, behind-the-scenes personnel hijack the account to post raw, humorous, and endearing content in the absence of the regular polished manager.
- 1
The Ironic Trend Attempt
The narrator attempts to mimic the usual polished content or slang but does so in a self-aware, amateurish way to build comedic contrast and establish the new tone.
- 2
The Unsung Hero Roll Call
A rapid-fire sequence introducing various behind-the-scenes team members or elements, highlighting their specific skills or quirks with casual, affectionate captions.
- 3
The Deadpan Break
A sudden shift in pacing using extreme brevity, emojis, or misused slang to heighten the 'amateur' comedic tone and break up the introductions.
- 4
The Unfiltered Grievance
A moment of raw, relatable honesty or a mild complaint that a polished brand account would normally never post, rewarding the audience with authenticity.
Themes
Techniques
Trends
Post caption
Hey y’all this is campus ops & @BGSUDining reporting live from BGSU. We are thankful for you!
Text overlays
title · photo_0
Our social girl took a day off
contextual · photo_1
she'd be proud of this .5 selfie
contextual · photo_2
on way to make campus sparkle
informational · photo_3
Tam makes some killer sandwiches
contextual · photo_4
otw to solve all ur problems
informational · photo_5
our swipe queen
contextual · photo_6
I already know you order the orange chicken
informational · photo_7
hi Lily
contextual · photo_8
the face of a man who fixes everything
contextual · photo_9
👍
informational · photo_10
Jon "slaying"
informational · photo_11
got some Starbucks from our girl Jessica
call-to-action · photo_12
would it kill ya to throw your wrappers in the trash
contextual · photo_13
hopefully she let's us do this again
informational · photo_14
Midge <3
contextual · photo_15
we don't know what we're doing but we think she'd be proud of us