Viral Hooks
Trending short videosResin tray cloning tutorial giveaway
C

@craighillcompany

Instagram · Talking Head Edit

@craighillcompany We love our little cork tray, but we wanted to see what it would look like in a more vibrant color. So @this_kebun dreamed up a plan to duplicate it in resin. The results even surprised us. We made this "clone" as simple as possible so that you can follow along at home to duplicate your own favorite forms. We really encourage you to try it out. It's a lot of fun! As for the giveaway, please drop your name ideas below. We call our cork tray the Little Cloud Tray because it is little, soft, and shaped like a cloud. This blue resin tray is hard and semi-translucent. Drop your names below! Maybe the best name is also the funniest name.

View original on Instagram

The edit1 shot · 60 text
Shots Text1:58

Performance

Views
880.7K
Likes
30.8K
Comments
1.8K
Engagement
3.7%
Length · 24 Jul 2025
1:58

Video #19427 · Talking Head Edit

Resin tray cloning tutorial giveawayfrom @craighillcompany

[01]

Overview

The creator demonstrates the process of cloning a cork tray by making a silicone mold and casting a resin copy. He guides viewers through each step, from pouring the silicone to demolding and finishing the resin piece, before inviting the audience to name the new tray for a chance to win it.

[02]

Simple outline

  1. 1Hook with result and incentive
  2. 2Show process with manufactured tension
  3. 3Reveal final product details
  4. 4Prompt engagement via contest

[03]

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[04]

Classification

Format
Talking Head Edit
Concepts
Giveaway AnnouncementProcessTutorial / How To
Elements
B-Roll CutawayEngagement CTAJump CutText Overlay
Account
Brand
Topics
DIYDesignHome DecorCraftsmanship

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

You can make a colorful clone

Verbal hook · 35%

You can make a colorful clone of any object you love by using silicone molding.

Visual hook · 20%

Split screen or quick cut showing the original cork object and the vibrant blue resin clone being revealed.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The 'Possibility & Prize' Opener: Immediately shows the finished transformation while promising the viewer they can do it too, followed by a giveaway hook to ensure retention.

Payoff

The Engagement Trap: Turning the finished object into a community prompt (naming contest) to drive comments and algorithm performance.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The High-Stakes DIY Blueprint

A process video that combines satisfying ASMR mechanics with a 'will it work' narrative arc and a direct viewer incentive (giveaway) to drive retention and comments.

  1. 1

    The Selection Logic

    Establishes the criteria for success (choosing a simple form) to educate the viewer while setting up the project.

  2. 2

    The Negative Space Creation

    Demonstrates the first half of the technical process (molding), using fast cuts of mixing and pouring to maintain pacing.

  3. 3

    The False Failure Pivot

    Injects artificial tension during the transition phase (pretending the mold is stuck) to spike viewer attention before the relief of success.

  4. 4

    The Positive Cast

    The second technical phase (casting), focusing on satisfying visual details like pigment mixing, pouring, and bubble popping (fire/vibration).

  5. 5

    The Grand Reveal

    The climactic moment of removing the final object, emphasizing the 'pop' and the immediate visual quality of the result.

  6. 6

    The Sensory Audit

    A close-up inspection of the object's details (texture transfer, light refraction) to validate the quality of the experiment.

Themes

  • Creativity
  • Experimentation
  • Community Engagement

Techniques

  • Step-by-step instruction
  • Visual demonstration
  • Giveaway incentive

Trends

  • Resin art
  • Satisfying process videos

Post caption

We love our little cork tray, but we wanted to see what it would look like in a more vibrant color. So @this_kebun dreamed up a plan to duplicate it in resin. The results even surprised us. We made this "clone" as simple as possible so that you can follow along at home to duplicate your own favorite forms. We really encourage you to try it out. It's a lot of fun! As for the giveaway, please drop your name ideas below. We call our cork tray the Little Cloud Tray because it is little, soft, and shaped like a cloud. This blue resin tray is hard and semi-translucent. Drop your names below! Maybe the best name is also the funniest name.

Text overlays

  • title · beginning

    You can make a colorful clone

  • title · beginning

    of any object you love

  • title · beginning

    using silicone molding.

  • contextual · beginning

    If this works

  • call-to-action · beginning

    we're gonna give it away to someone,

  • call-to-action · beginning

    could be you!

  • informational · beginning

    Step one

  • informational · beginning

    is to choose the object.

  • informational · beginning

    The simpler the form,

  • informational · beginning

    the easier it will be

  • informational · beginning

    to cast the mold.

  • informational · beginning

    Then step two

  • informational · beginning

    Pouring the mold.

  • informational · middle

    Get it really stuck

  • informational · middle

    to the bottom

  • informational · middle

    of this form,

  • informational · middle

    and you'll need the silicone

  • informational · middle

    and mold release.

  • informational · middle

    Now we mix part A with part B,

  • informational · middle

    when it becomes a nice solid blue,

  • informational · middle

    you're ready to pour.

  • informational · middle

    This will sit for 18 hours.

  • contextual · middle

    See you tomorrow!

  • contextual · middle

    We're back!

  • contextual · middle

    It seems like this cork

  • contextual · middle

    is bonded

  • contextual · middle

    to the silicone

  • informational · middle

    This has been removed

  • informational · middle

    from the form.

  • informational · middle

    We're ready for the final step,

  • informational · middle

    which is to cast the resin part.

  • informational · middle

    So you have the resin

  • informational · middle

    and then the hardener

  • informational · middle

    Just gonna add one drop of this

  • informational · middle

    blue pigment.

  • informational · middle

    We're going to pour this resin

  • informational · middle

    into this mold.

  • informational · middle

    Look closely there,

  • informational · middle

    air bubbles on the surface.

  • informational · middle

    I'm gonna hit it with a little fire

  • informational · middle

    and it's gonna pop those bubbles.

  • informational · middle

    I'm also going to

  • informational · middle

    vibrate this whole thing.

  • contextual · end

    This has sat

  • contextual · end

    for a couple of days now.

  • informational · end

    The texture

  • informational · end

    that picked up

  • informational · end

    from the cork

  • informational · end

    came out really

  • informational · end

    cool in the resin.

  • contextual · end

    I would say that

  • contextual · end

    this was a success

  • contextual · end

    and now we're ready

  • call-to-action · end

    to give this away!

  • call-to-action · end

    So if you comment below

  • call-to-action · end

    what you would

  • call-to-action · end

    name this tray

  • call-to-action · end

    best name in the comment,

  • call-to-action · end

    will get this!

  • call-to-action · end

    DROP YOUR NAMES BELOW!

Transcript

Can make a colorful clone of any object you love by using silicone molding. If this worse, we're gonna give it away to someone. Good be you. Step one is to choose the object. The simpler the form, the easier it will be to cast the mold. Then step two, pouring the mold. Get it really stuck to the bottom of this form, and you'll need the silicone and mold release. No we mix part A with part B. When it becomes a nice solid blue, you are ready to pour. I'm sure there is, like, best practice for this. I don't exactly no, but we're gonna go for it. This will sit for eighteen hours. See you tomorrow. We're back. It seems like this cork is bonded to the silicone. No. Okay. Yo. That's pretty good. This has been removed from the form. We're We're ready for the final step, which is to cast the resin parts. You have the resin and then the hardener. Alright. Let's mix these together. Let's go. Add one drop of this blue pigment. We're gonna pour this resin into this mold. Look closely there. You'll see a bunch of air bubbles on the surface. I'm gonna hit it with a little fire, and it's gonna pop those bubbles. I'm also going to vibrate this whole thing. This has better for a couple of days now. Wow. Woah. The texture that picked up from the came out really cool in the resin. It also feels kind of two sided because of like the polish from how you guys best it. It's like this beautiful swimming pool. I'm not usually that into resin. It feels like like a non material. It, like, freaks me out. But this one kind of no. I would say that this was a success. And no, we're ready to give this away. So if you comment below what you would name this tray, best name in the comment, will get this.