Viral Hooks
Trending short videosShowing the soap cutting process
E

@eandnsoaps

TikTok · Vlog

@eandnsoaps Cut Pink Dragonfruit soap with me🩷 #blackownedbusiness #blackvegansoftiktok #vegan #nay #eandnsoaps #eandnsoapsandmore #27 #soapmaking #bathandbody #skincare #SmallBusiness #smallbusinesscheck #smallbusinessowner #smallbusinesstiktok #soapcutting #soapmakersoftiktok #soapmaker #soaptok #soappour #pinkdragonfruit #dragonfruit #pink #fruity #cutsoapwithme #slab #slabmold #slabmolds #soapslab #soapslabmold

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The edit1 shot · 0 text
Shots0:43

Performance

Views
1.7M
Likes
49.6K
Comments
439
Engagement
2.9%
Outlier
1.3×
Length · 2 Sept 2024
0:43

Video #2206 · Vlog

Showing the soap cutting processfrom @eandnsoaps

[01]

Overview

The creator unmolds a large, pink slab of 'Pink Dragonfruit' soap, explaining its significance as the first soap made in their storefront. She then demonstrates the cutting process, first using a slab mold cutter to break the slab into three large loaves, and then using a multi-bar cutter to slice the loaves into individual bars, showcasing the final product.

[02]

Simple outline

  1. 1Introduce significant object
  2. 2Demonstrate primary breakdown
  3. 3Demonstrate final refinement
  4. 4Showcase finished product

[03]

Related videos

[04]

Classification

Format
Concepts
ProcessBehind The Scenes
Elements
VoiceoverMontage Editing

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

Pink dragon fruit was our first slab of soap that we made in the storefront, and I'm so excited because this is one that I really enjoy making.

Visual hook · 65%

The video opens with a medium shot of a person holding a large, square slab of brightly colored pink soap with a textured, glittery top, immediately showing the product and the start of a hands-on process.

[06]

Hook template

Steal this for your own video

This is the first [product] we ever made in our [business location] — watch what it looks like when it's done.

  • — This is the first candle we ever made in our studio — watch what it looks like when it's done.
  • — This is the first dish we ever put on the menu in our restaurant — watch what it looks like when it's done.
  • — This is the first print we ever produced in our shop — watch what it looks like when it's done.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Introduce a visually compelling raw material and establish its special significance or the creator's personal connection to it.

Payoff

Connect the creation process back to the audience by expressing gratitude for their support and providing a clear, time-sensitive call to action related to the finished product.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Process Reveal

Demonstrating the satisfying, multi-stage transformation of a raw or large-scale material into a finished, refined product, while providing expert commentary.

  1. 1

    The Origin Story

    Frame the object with a brief, personal story that gives it context and emotional weight, establishing it as more than just an object.

  2. 2

    The Process Premise

    State the overall goal of the process and explain the first necessary step or challenge, setting viewer expectations for the transformation.

  3. 3

    The Primary Breakdown

    Execute the first major stage of transformation, breaking the initial object into large, intermediate components using a specialized tool.

  4. 4

    The Insider's Secret

    Share a quick, non-essential but interesting detail about a byproduct or nuance of the process to build authority and viewer connection.

  5. 5

    The Final Refinement

    Execute the second, more precise stage of transformation, turning the intermediate components into the final, recognizable product, delivering the core satisfying moment.

  6. 6

    The Product Showcase

    Present the finished product clearly, highlighting its key features and the successful result of the transformation.

Themes

  • craftsmanship
  • entrepreneurship
  • product creation

Techniques

  • voiceover
  • process demonstration
  • montage

Trends

  • satisfying content
  • ASMR
  • behind the scenes

Post caption

Cut Pink Dragonfruit soap with me🩷 #blackownedbusiness #blackvegansoftiktok #vegan #nay #eandnsoaps #eandnsoapsandmore #27 #soapmaking #bathandbody #skincare #SmallBusiness #smallbusinesscheck #smallbusinessowner #smallbusinesstiktok #soapcutting #soapmakersoftiktok #soapmaker #soaptok #soappour #pinkdragonfruit #dragonfruit #pink #fruity #cutsoapwithme #slab #slabmold #slabmolds #soapslab #soapslabmold

Transcript

Pink dragon fruit was our first slab of soap that we made in the storefront, and I'm so excited because this is one that I really enjoy making. So when working with the slab mold, in order to get it into bars, we first have to break it down into loaves using a slab mold cutter. With this particular size mold, we are cutting three loaves and then we will get an extra piece and that little piece I like to use for samples. Those come out to about one ounce a piece. You guys can see I'm very proud. So now we are using our multibar cutter, and we are just turning those into individual bars. I'm so thankful that you guys love this soap so much. It is officially restocked, and I cannot wait to see you guys at the grand opening September 7.

Showing the soap cutting process | Viral Hooks