@callherdaddy
Instagram · Clip
@callherdaddy THE WAIT IS OVER. CONFIRMED RELEASE DATES FOR ACOTAR 6 AND 7. Thank you @sarahjmaas for sharing so much of your story, your characters and your future plans with us 🫶
@callherdaddy
Instagram · Clip
@callherdaddy THE WAIT IS OVER. CONFIRMED RELEASE DATES FOR ACOTAR 6 AND 7. Thank you @sarahjmaas for sharing so much of your story, your characters and your future plans with us 🫶
Performance
Video #19647 · Clip
[01]
The host initiates a conversation about a specific social media post, prompting the guest to reveal exclusive details and release dates for her upcoming book series, concluding with a branded title card.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 65%
I think we need to address your Instagram post.
Visual hook · 35%
High-quality studio shot of host Alex Cooper in a vibrant pink outfit holding a branded card, creating immediate brand recognition and visual appeal.
[06]
Steal this for your own video
I think we need to address your .
[07]
The promise the opener makes, and how the video pays it back
Hook
The Direct Confrontation: The host immediately addresses the 'elephant in the room' (a specific post or rumor) to hook existing fan curiosity.
Payoff
The Hard Launch: The tension is resolved with a specific, concrete date or fact that anchors the previous speculation into reality.
[08]
The structural pattern this video runs on
Framework
The Rumor Confirmation Arc
Leveraging a direct question about a specific piece of speculation to deliver a reveal that exceeds audience expectations through a 'what if' expansion.
The Gravity Establishment
The guest validates the audience's anticipation, confirming that the secret has been a heavy burden ('long time coming').
The Scope Expansion
The guest reframes the narrative from a simple product release to an overwhelming creative force that couldn't be contained.
The Rhetorical Pivot
The guest uses 'What if' questions to psychologically prepare the audience for a format change (e.g., splitting a book, extending a deadline) without stating it dryly.
THE WAIT IS OVER. CONFIRMED RELEASE DATES FOR ACOTAR 6 AND 7. Thank you @sarahjmaas for sharing so much of your story, your characters and your future plans with us 🫶
branding · end
Alex Cooper Presents... CALL HER DADDY CREATING CONVERSATION SINCE 2018
I think we need to address your Instagram post. It's been a long time coming. The story that was finally ready to come out of me was big. I will say that that was ACOTAR six with the arrow pointing forward no indicate, like, things going ahead of that. The next ACOTAR book is coming out on October 27. What if this book was really fucking long? Like, what if it took me more than a thousand pages to tell the story that needed to be told? What if that took beyond the constraints of a single volume? On January 12, the next ACOTAR book will be coming out.