@impact
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@impact The internet’s resident librarian, Jack Edwards (@jackbenedwards), sat down with Zendaya at a press junket for #TheOdyssey and asked her to share her favorite books of all time. What book would you recommend to @zendaya? And have you read “Giovanni’s Room” or “The Bluest Eye” yet? 👀📚 ✍️ Words by @austinashburn4 🖌️ Design by @anukivv
Performance
Video #37999 · Carousel
[01]
This is a graphic featuring a photo of actress Zendaya, overlaid with text announcing that she has revealed her favorite books. The purpose is to generate curiosity and engagement by teasing a piece of pop culture news.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 50%
Zendaya has revealed her required reading
Verbal hook · 35%
Zendaya has revealed her required reading
Visual hook · 15%
The visual hook combines the recognizable face of celebrity Zendaya making an expressive, playful face with bold, high-contrast text overlays and intriguing graphic elements (books with question marks) that create curiosity.
[07]
The promise the opener makes, and how the video pays it back
Hook
The opening slide acts as a teaser, using a bold headline to announce that a well-known person has revealed something specific. It uses visuals (like question marks) and a sub-headline to add context and credibility, creating a strong incentive to swipe for the answer.
Payoff
The primary payoff is the satisfaction of learning the revealed information, which is delivered across the middle slides. The secondary payoff is the opportunity for the user to participate in a community discussion prompted by the final call-to-action.
[08]
The structural pattern this video runs on
Framework
The Celebrity Reveal
Leverage a public figure's authority or popularity to create a compelling information gap on the first slide. This hook promises to reveal a specific piece of personal information (a favorite, a routine, a secret), driving users to swipe through to get the answer.
The Curiosity Hook
Slide 1 establishes a mystery by making a definitive statement about a public figure (e.g., '[Celebrity] has revealed their favorite...'). It explicitly states what information will be shared but withholds the actual answer, compelling a swipe to close the knowledge gap.
The Staggered Payoff
This beat, which would occur on subsequent slides, delivers the promised information piece by piece. By revealing one item per slide, it maximizes the number of swipes and holds user attention through a multi-stage reveal.
The Community Turn
The final slide or caption pivots the conversation from the celebrity to the audience. It poses a direct question related to the revealed information (e.g., 'What's your favorite?', 'Have you read these?') to drive comments and community interaction.
The internet’s resident librarian, Jack Edwards (@jackbenedwards), sat down with Zendaya at a press junket for #TheOdyssey and asked her to share her favorite books of all time. What book would you recommend to @zendaya? And have you read “Giovanni’s Room” or “The Bluest Eye” yet? 👀📚 ✍️ Words by @austinashburn4 🖌️ Design by @anukivv
branding · photo_0
impact
contextual · photo_0
Zendaya Photos via @zendaya/Instagram
title · photo_0
Zendaya has revealed her required reading
informational · photo_0
In a new interview for “The Odyssey,” the actress shared her two favorite books of all time.