Viral Hooks
Trending short videosPolitical investigative news headline graphic
P

@propublica

Instagram · Carousel

@propublica This week, we published a trove of more than 3,100 disclosure records that reveal financial ties between senior government officials and the industries they help regulate. ProPublica has, over the past year, used the documents — which disclose positions officials have held outside government, their assets and their debts, among other things — to investigate how personal financial interests have intersected with government decision-making inside the Trump administration. You can now view them using our new database. Tap the link in our bio to read the full story. (📸: Trump by Anna Moneymaker/Getty Images; Vance by Bloomberg/Getty Images; Bondi by Chip Somodevilla/Getty Images; Blanche by Andrew Harnik/Getty Images; all others via the U.S. government)

View original on Instagram

The edit1 shot · 2 text
Shots Text

Performance

Views
1.3M
Likes
84.1K
Comments
2.2K
Engagement
6.8%
Outlier
68.9×

Video #19801 · Carousel

Political investigative news headline graphicfrom @propublica

[01]

Overview

An editorial graphic by ProPublica promoting a new investigative database, featuring a collage of Trump administration officials above a bold headline about their financial ties to regulated industries.

[03]

Related videos

389.3K18.8×Emotional portrait with political headline@propublica · Headlines133.5K36.3×Political critique of Trump's presidency@public_citizen · Statement Carousel310.2K118.5×News clips build corruption case@fightforprogress1M395.7×Political graphic about wild horses@zephzoid · Public Service Announcement303.9KFact-checking a politician's data use@nytimes · Breakdown409.7KPolitical survey results on Trump's presidency.@nytmag · Editorial Carousel3M117.4×Reporter explains investigative process@propublica · Case Study Breakdown157.6K36.8×Political post about Trump's stocks@couriernewsroom · News Carousel198.2K12.9×Political pardon scandal infographic post.@thestressdoc · News Carousel871.5K25.2×Political quote editorial news carousel@nymag · Editorial Carousel1.3M55.6×Investigative report exposes government lies@propublica · Breakdown220.3K97.7×Political warning text graphic@freedcproject · Public Service Announcement

[04]

Classification

Format
Carousel
Concepts
Headlines
Elements
Text OverlayDigital Collage
Account
Brand
Topics
Politics

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

Documents reveal a web of financial ties between Trump officials and the industries they help regulate

Verbal hook · 30%

This week, we published a trove of more than 3,100 disclosure records that reveal financial ties between senior government officials and the industries they help regulate.

Visual hook · 15%

A cluster of seven circular portraits featuring highly recognizable political figures set against a dark, serious background, creating immediate recognition and visually representing the 'web' mentioned in the text.

Themes

  • Government transparency
  • Political accountability
  • Financial conflicts of interest

Techniques

  • Digital collage
  • High-contrast typography
  • Subject masking/cropping

Trends

  • Text-based news graphics
  • Carousel story teasers

Post caption

This week, we published a trove of more than 3,100 disclosure records that reveal financial ties between senior government officials and the industries they help regulate. ProPublica has, over the past year, used the documents — which disclose positions officials have held outside government, their assets and their debts, among other things — to investigate how personal financial interests have intersected with government decision-making inside the Trump administration. You can now view them using our new database. Tap the link in our bio to read the full story. (📸: Trump by Anna Moneymaker/Getty Images; Vance by Bloomberg/Getty Images; Bondi by Chip Somodevilla/Getty Images; Blanche by Andrew Harnik/Getty Images; all others via the U.S. government)

Text overlays

  • branding · photo_0

    P PROPUBLICA

  • title · photo_0

    Documents reveal a web of financial ties between Trump officials and the industries they help regulate

Political investigative news headline graphic | Viral Hooks