Day 2 brand building vlogfrom @dirosa.bts

Transcript

Think it's about time we bring back men's wear that works with the body's proportions no against them. This is day two of building a modern heritage men's wear brand by myself from scratch all on the side of my makeup. I can't be the only one who is sick of seeing the majority of men's clothing in today's society not offer the correct proportions. All trousers are either too slim or too baggy or sit too low on the waist. Don't even get me started on the tier shirts, shirts, sweaters and jackets because they're all so long as if our torsos make up half of our body. For years now I've loved menswear from the 30s through to the fifties. Trousers and the silhouettes and proportions from that era just made sense. With catalog references, old photos, and classic films, I wanted to find clothing that fit me like it did back then, but I struggled to do so. Often, I resorted to shopping in a women's section to acquire high waisted trousers and cropped jackets that sat at the waistline. That's why I set out to bring back men's casual wear from that era. I'm talking about those cropped jackets, your high waisted trousers, cam color shirts, your cabin boots on, corduroy work wear, that more relaxed side of men's wear. Here's a second sample of a pair of trousers that I made with a small workshop here in London made from a deadstock black pinstriped wool. I love how these turned out, however, there were construction issues which needed addressing the next sample. Next up, we'll be looking at the samples made for all the trousers. A few mistakes and issues that I encountered in getting the labels made. Stay tuned, give a follow, and sign up to the wait best link below my bio. Thanks for watching.