@columbuslibrary
Instagram · Skit
@columbuslibrary 50,000 people can’t be wrong 🤷♀️ #burgerwars #mcdonalds #bookstagram
Trending short videosLibrary CEO trendjacking comedy skit
The edit1 shot · 5 text
Shots Text1:01
Performance
- Views
- 130.6K
- Likes
- 9.4K
- Comments
- 155
- Engagement
- 7.3%
- Outlier
- 11.9×
- Length · 9 Mar 2026
- 1:01
Video #20085 · Skit
Library CEO trendjacking comedy skitfrom @columbuslibrary
[01]
Overview
The video opens with an employee pitching a viral trend to the Columbus Metropolitan Library CEO, showing her articles and comments about other brand CEOs eating their products. The employee reveals the internet wants her to eat a book. The CEO then breaks the fourth wall, introduces herself directly to the camera, and humorously takes a bite out of a realistic book-shaped cake to satisfy the internet's demands. She concludes with a call to action to visit the local library and read books rather than eat them, ending on a comedic banter with the employee.
[02]
Simple outline
- 1Introduce absurd premise
- 2Explain trend context
- 3Address audience demand
- 4Execute visual twist
- 5Deliver brand message
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 50%
Will the Columbus library CEO eat a book?
Verbal hook · 45%
Will the Columbus library CEO eat a book?
Visual hook · 5%
An employee enthusiastically presents printed social media comments and news headlines to a confused executive sitting at a professional office desk.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Presenting a ridiculous question or headline based on a current internet trend applied to an unexpected context.
Payoff
A brief, humorous epilogue that releases tension and rewards viewers who watched to the very end.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Absurd Trend Hijack
Taking a viral trend from one industry and absurdly applying it to an unrelated industry, culminating in a visual gag that delivers a brand message.
- 1
The Context Briefing
A secondary character explains the rationale behind the absurd premise to a skeptical primary character, establishing the stakes.
- 2
The Public Address
The primary character directly addresses the audience, acknowledging their demands and building anticipation for the act.
- 3
The Subverted Climax
The primary character performs the requested action, utilizing a visual trick or prop to subvert expectations while delivering the payoff.
- 4
The Brand Pivot
Transitioning immediately from the gag into the actual core message or call to action.
Themes
Techniques
Trends
Post caption
50,000 people can’t be wrong 🤷♀️ #burgerwars #mcdonalds #bookstagram
Text overlays
contextual · beginning
Will the Columbus library CEO eat a book?
contextual · beginning
Make this CEO eat a book
contextual · beginning
Columbus library gets in on the burger beef
branding · middle
Lauren Hagen, CEO of Columbus Metropolitan Library
call-to-action · end
Read them, don't eat them.
Transcript
Will the Columbus library CEO eat a book? Make this CEO eat a good. Columbus library gets in on the burger beef. What is this all about? Okay. Well, it starts with McDonald's. The CEO, he ate the hamburger. And then the Burger King CEO, he ate the hamburger too. He ate his hamburger. And now you want me to eat a book? It's the Internet that wants you to eat the book. Go ahead. But but get this. What is fat? Hi. I'm Lauren Hagen, CEO of Columbus Metropolitan Library. Last week, more than 50,000 of you made your voice clear. You'd like me to eat my words. More accurately, the words of our social media admin who did not tell me about this. No that's a delicious story. Check out your local library. But please remember, read them, don't eat them. Do you think this counts toward my reading goal this year? As long as I still have a job. You do?