@rarebeauty
Instagram · One Shot
@rarebeauty no bc if it’s one thing we’re grabbing in a rush out the door, it’s gonna be brow gel. Founder @selenagomez wears Brow Harmony Flexible Lifting Gel for a laminated look that holds all day. Shop it now @ultabeauty, @sephora, @sephoracanada, Sephora @kohls, @spacenk, and rarebeauty.com
Performance
Video #20088 · One Shot
[01]
Selena Gomez demonstrates how to use the Rare Beauty brow gel by holding the product up to the camera, applying it to her eyebrows in a few quick strokes, and smiling to showcase the final laminated look.
[02]
[03]
473KShowcasing eyebrow gel application@rarebeauty · Product Demo
307KBrow gel application demonstration@rarebeauty · Product Demo
5.5M14.2×Relatable moment about product feature@rarebeauty · Relatable One Shot
2.9M8.5×Selena Gomez golden glam makeup look.@rarebeauty · Product Showcase
6.4M15.2×Creator shares behind the scenes@rarebeauty · Behind The Scenes
6.2M10.2×Before and after brow transformation@mahammalek · Before/After Transformation
4.7M6.2×Full face makeup routine montage@gloriadelolmo · Showcase
7.9M4.4×Celebrity makeup look recreation tutorial@mikaylanogueira · Tutorial / How To
986.7K231.3×Makeup artist corrects brow technique@meraki.michelletran · Good vs Bad
3.2M39.7×Hailey Bieber fall glam makeup look@rhode · Get Ready With Me
28.9MCelebrity makeup tutorial start to finish@hourglasscosmetics · Tutorial / How To
6M4.9×Showcasing a makeup product hack@nyxcosmetics · Tutorial / How To[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
rare beauty brow gel >
Verbal hook
You have the best bra, John.
Visual hook · 45%
Extreme close-up of Selena Gomez presenting a gold-capped makeup tube directly to the lens before bringing it to her face.
[06]
Steal this for your own video
You have the best , .
[07]
The promise the opener makes, and how the video pays it back
Hook
Immediate visual of the product in use paired with a strong, unsolicited verbal compliment from an off-camera voice.
Payoff
A brief, confident display of the finished result, serving as undeniable visual proof of the initial compliment.
[08]
The structural pattern this video runs on
Framework
The Validated Micro-Demo
A rapid, single-action product demonstration paired with immediate external verbal validation to prove efficacy in under 10 seconds.
The Effortless Application
Demonstrating the product's ease of use through a quick, fluid motion while the audio establishes high praise.
The Casual Acknowledgment
The subject accepts the external compliment verbally and visually, projecting confidence and reinforcing the product's value without hard selling.
no bc if it’s one thing we’re grabbing in a rush out the door, it’s gonna be brow gel. Founder @selenagomez wears Brow Harmony Flexible Lifting Gel for a laminated look that holds all day. Shop it now @ultabeauty, @sephora, @sephoracanada, Sephora @kohls, @spacenk, and rarebeauty.com
contextual · throughout
rare beauty brow gel >
You have the best bra, John. Thank you. Oh, yeah. So do you know.