@hourglasscosmetics
TikTok · Speaker address
@hourglasscosmetics Get ready with @Hailey Bieber to create her signature berry look featuring our bestselling Vanish Airbrush Concealer and Veil Hydrating Skin Tint as a flawless base. Hailey uses: Veil Hydrating Skin Tint in shade 7 Vanish Airbrush Concealer in Fawn Ambient Lighting Powder in Volume I Unlocked Instant Extensions Mascara Vanish Seamless Finish Concealer Brush No. 2 Foundation / Blush Brush No. 7 Finishing Brush #HourglassCosmetics
Performance
Video #15297 · Speaker address
[01]
The creator, Hailey Bieber, demonstrates her go-to 'date night' makeup routine using exclusively Hourglass Cosmetics products. She walks through the process step-by-step, starting with a skin tint, applying and blending concealer, and finishing with a lighting powder to set her under-eyes. Throughout the tutorial, she explains the benefits and application techniques for each product, culminating in a final reveal of the completed look.
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[05]
What stops the scroll in the first 3 seconds
Verbal hook · 45%
This is the look that I have been gravitating towards for a night out, date night.
Visual hook · 55%
The video opens with an extreme close-up on Hailey Bieber's face, showcasing the finished makeup look. This intimate framing immediately grabs attention and presents the aspirational result of the tutorial.
[07]
The promise the opener makes, and how the video pays it back
Hook
The Aspirational Preview: Immediately showcases the finished, desirable result and states its relatable application or purpose, creating an immediate goal for the viewer.
Payoff
The Full Circle Reveal: Conclude by presenting the final, completed outcome, often mirroring the hook's visual to provide a satisfying sense of completion and achievement.
[08]
The structural pattern this video runs on
Framework
The Expert Process Blueprint
A step-by-step demonstration that builds towards a desirable final outcome, punctuated by insider techniques to establish authority and provide unique value.
The Base Canvas
Introduce and apply the first core component, focusing on its fundamental qualities (e.g., texture, feel) and how it creates the foundation for everything that follows.
The Strategic Definition
Introduce and apply the next component in specific, targeted areas to add dimension and structure. Credibility is reinforced by referencing extensive past experience with the component.
The Seamless Integration
Demonstrate the process of blending the previous steps, revealing a specific technique or tool (like reusing a previous tool) that makes the process more effective and harmonious.
The Precision Detail
Shift focus to a smaller, more refined action, using a specialized tool or method to perfect a specific area, showcasing a higher level of skill and attention to detail.
The Secret Weapon Finish
Introduce a final component and apply it using a counter-intuitive or non-standard method that elevates the final result beyond a basic application, offering a valuable 'insider' tip.
Get ready with @Hailey Bieber to create her signature berry look featuring our bestselling Vanish Airbrush Concealer and Veil Hydrating Skin Tint as a flawless base. Hailey uses: Veil Hydrating Skin Tint in shade 7 Vanish Airbrush Concealer in Fawn Ambient Lighting Powder in Volume I Unlocked Instant Extensions Mascara Vanish Seamless Finish Concealer Brush No. 2 Foundation / Blush Brush No. 7 Finishing Brush #HourglassCosmetics
This is the look that I have been gravitating towards for a night out, date night. I'm gonna start today with the hourglass tint. This is the hydrating skin tint, the veil, and I'm using color seven. It's just light and hydrating. It feels really buttery on the skin, which is nice, and it blends really beautifully too. Now I'm gonna use the Hourglass Concealer in fawn. I love this concealer. I've used it many, many times, talked about it many, many times. I think it has beautiful coverage. It's really creamy. I think it's really nice and buildable. So I'm just going back in with the same brush. There's almost like a little bit of leftover of the skin tier on it, which helps blend everything really, really nicely naturally. You can see how everything just kind of melts really beautifully. I'm gonna go in with a smaller brush for the under eyes. I'm gonna blend out that contour up here. This is the Hourglass Ambient Lighting Palette. Usually, when it comes to powder, I actually do go in with this color right here sometimes instead of setting powder, and I put that under my eyes because it almost has, like, this hue or glow to it that's really, really nice. So I think we are there. Give you guys the final look. I will see you next time.