@zestynews
Instagram · Single Photo
@zestynews I get where he’s coming from honestly
@zestynews
Instagram · Single Photo
@zestynews I get where he’s coming from honestly
Performance
Video #20327 · Single Photo
[01]
The photo is a satirical meme designed to look like a hip-hop news update, using a split-screen to juxtapose rapper NBA YoungBoy with a Dyson hand dryer, accompanied by a fake, highly specific quote about the dryer's efficiency to generate humor through absurdity.
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook
NBA YOUNGBOY SAYS HES SKEPTICAL OF DYSON'S AIRBLADE DB HAND DRYER'S EFFICIENCY
Verbal hook
I get where he’s coming from honestly
Visual hook
The immediate, absurd visual juxtaposition of a mundane commercial hand dryer next to a serious portrait of a hardcore rapper creates instant cognitive dissonance and pattern interruption.
I get where he’s coming from honestly
title · photo_0
NBA YOUNGBOY SAYS HES SKEPTICAL OF DYSON'S AIRBLADE DB HAND DRYER'S EFFICIENCY
contextual · photo_0
- "I highly doubt it's as efficient as it claims to be" - YB
branding · photo_0
@zestynews
contextual · photo_0
dyson
contextual · photo_0
NSF