@joshuacrochets
Instagram · Text-Driven Montage
@joshuacrochets Please help my son go viral… he’s really discouraged right now🥺💔
@joshuacrochets
Instagram · Text-Driven Montage
@joshuacrochets Please help my son go viral… he’s really discouraged right now🥺💔
Performance
Video #20595 · Text-Driven Montage
[01]
The video opens with a father reacting to a homophobic and hateful comment about his son's crocheting hobby. It then cuts to the young son looking discouraged, followed by footage of him actively crocheting to prove his dedication. The video concludes by revealing the impressive final product—intricate, glowing crocheted flowers—while text overlays plead with the audience to watch and validate the boy's art to boost his confidence.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
Reply to g_arnold742's comment: little f*g*t making flowers out of yarn, you should be ashamed of yourself as a dad 😂
Verbal hook · 25%
People really be making fun of me best because I'm a boy who crochet.
Visual hook · 20%
Close-up of a father looking visibly upset and emotional in his car, paired with a highly offensive and shocking comment overlay.
[07]
The promise the opener makes, and how the video pays it back
Hook
Presenting a harsh, relatable injustice or mean comment to instantly trigger viewer outrage and protective empathy.
Payoff
Showcasing the unexpectedly high-quality final product and directly asking the audience to provide the validation and praise the subject was previously denied.
[08]
The structural pattern this video runs on
Framework
The Empathy-Redemption Arc
Leveraging unjust criticism against a vulnerable subject to trigger viewer empathy, using a direct retention plea during the effort phase, and paying off with an impressive reveal that demands positive engagement.
The Vulnerability Display
Showing the emotional toll the criticism has taken on the subject to deepen the viewer's emotional investment and establish the stakes.
The Retention Plea & Process
Explicitly asking the viewer to watch until the end as an act of support, while simultaneously showing the subject actively working on their craft to build anticipation.
Please help my son go viral… he’s really discouraged right now🥺💔
contextual · beginning
Reply to g_arnold742's comment: little f*g*t making flowers out of yarn, you should be ashamed of yourself as a dad 😂
call-to-action · middle
Please stay 6 seconds to show him his art is worth it 🥺😞
call-to-action · end
Please tell me if you like his flowers or not 🥺😞
People really be making fun of me best because I'm a boy who crochet.