Viral Hooks
Trending short videosRant about fake internet gurus
R

@rony

Instagram · Yap

@rony Esses caras vivem de prometer que nunca entregaram. Eles vivem de vender curso de como vender curso. Eu acho isso um absurdo. É aquela máxima, não escute críticas construtivas de quem nunca construiu nada. Fui!

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The edit1 shot · 0 text
Shots2:45

Performance

Views
760.3K
Likes
39.5K
Comments
2.9K
Engagement
5.6%
Outlier
5.4×
Length · 13 Mar 2026
2:45

Video #21237 · Yap

Rant about fake internet gurusfrom @rony

[01]

Overview

The speaker delivers a passionate, direct-to-camera monologue criticizing 'internet gurus' who sell expensive courses on wealth creation without having built actual businesses. He breaks down their formula of selling lifestyle and vanity rather than real competence, warning viewers that these individuals are merely profiting off the illusion of success and deceiving their audience.

[02]

Simple outline

  1. 1State strong controversial opinion
  2. 2Cite insider consensus
  3. 3Reveal the specific target
  4. 4Deconstruct their false authority
  5. 5Expose their exact playbook

[03]

Related videos

[04]

Classification

Format
Concepts
Cultural RantHot Take
Elements
Dynamic Word-by-Word CaptionsJump Cut

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 75%

Eu tô de saco cheio, tem um mercado que tá prestes a ruir, assim, um peteleco.

Visual hook · 25%

Close-up shot of the speaker looking directly into the camera with a frustrated expression, gesturing with his hand near his face, set against a clean, well-lit living room background with a KAWS figure.

[06]

Hook template

Steal this for your own video

Eu tô de saco cheio de [tipo de pessoa/mercado] que [promessa ou comportamento enganoso] — isso tá prestes a ruir.

  • — Eu tô de saco cheio de gurus financeiros que vendem enriquecimento rápido sem nunca terem construído um negócio — isso tá prestes a ruir.
  • — Eu tô de saco cheio de marcas de skincare que prometem milagres em sete dias — isso tá prestes a ruir.
  • — Eu tô de saco cheio de recrutadores que anunciam vagas remotas e somem depois da entrevista — isso tá prestes a ruir.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

An immediate, emotionally charged statement expressing frustration, followed by a tease of impending collapse or a hidden truth about an industry.

Payoff

A final, definitive summary of the target's true nature, leaving the viewer with a clear warning and reinforcing the creator's position as a trustworthy authority.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Insider Takedown Rant

The creator uses strong emotion and claims of insider knowledge to systematically dismantle a common industry trope or competitor, positioning themselves as the authentic truth-teller.

  1. 1

    The Insider Consensus

    Validating the upcoming critique by claiming that 'real' professionals behind the scenes already agree with this take, building anticipation for the reveal.

  2. 2

    The Target Reveal

    Explicitly naming the archetype, group, or concept that is the source of the frustration.

  3. 3

    The Fraud Deconstruction

    Systematically tearing down the target's credibility by contrasting their projected image with their actual lack of substance or experience.

  4. 4

    The Playbook Exposure

    Breaking down the exact step-by-step formula the target uses to deceive people, making the viewer feel smart for seeing through the trick.

Themes

  • Authenticity
  • Critique of hustle culture
  • Real vs Fake entrepreneurship

Techniques

  • Jump cuts
  • Dynamic captions
  • Direct eye contact

Trends

  • Anti-guru sentiment
  • Calling out fake experts

Post caption

Esses caras vivem de prometer que nunca entregaram. Eles vivem de vender curso de como vender curso. Eu acho isso um absurdo. É aquela máxima, não escute críticas construtivas de quem nunca construiu nada. Fui!