Viral Hooks
Trending short videosMen in golf cart meme
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@esquiregolf

Instagram · Single Photo

@esquiregolf Harvard is next level when it comes to an institution that cares about growing the game of golf. A bunch of researches who have lived experience of these things are showing through in depth studies they can use data to show what they’ve known all along, and numbers don’t lie. Golf is good for men - they turn into better all around human beings and it’s not just opinion anymore, it’s science. No more complaining that “he’s golfing too much” because if that’s your problem then you have the best possible man and data reflects it! #golf #research #study #harvard

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The edit1 shot · 1 text
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Performance

Views
275.4K
Likes
18.3K
Comments
83
Engagement
6.7%
Outlier
20.9×

Video #21337 · Single Photo

Men in golf cart memefrom @esquiregolf

[01]

Overview

A casual selfie of two men in a golf cart featuring a bold text overlay that humorously uses a 'Harvard study' to justify playing golf weekly to spouses, designed for high shareability among male friend groups.

[03]

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[04]

Classification

Format
Single Photo
Concepts
Headlines
Elements
Text Overlay
Account
Personal BrandBrand
Topics
GolfMen's LifestyleRelationships

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 65%

MEN WHO PLAY GOLF WITH THEIR BOYS AT LEAST ONCE A WEEK ARE BETTER HUSBANDS & FATHERS, PER HARVARD

Verbal hook · 20%

Harvard is next level when it comes to an institution that cares about growing the game of golf.

Visual hook · 15%

Direct eye contact and warm smiles from two men in a golf cart, creating an immediate sense of camaraderie and personal connection with the viewer, paired with a massive, unmissable text block.

[06]

Hook template

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[IDENTITY GROUP] WHO [ENJOYABLE WEEKLY HABIT] AT LEAST ONCE A WEEK ARE BETTER [VALUED ROLE], PER [PRESTIGIOUS AUTHORITY]

  • — MEN WHO PLAY PICKUP BASKETBALL WITH THEIR FRIENDS AT LEAST ONCE A WEEK ARE BETTER HUSBANDS & FATHERS, PER HARVARD
  • — WOMEN WHO TAKE SOLO COFFEE WALKS AT LEAST ONCE A WEEK ARE BETTER LEADERS & PARTNERS, PER STANFORD
  • — FOUNDERS WHO GO FISHING WITH THEIR TEAM AT LEAST ONCE A WEEK ARE BETTER BOSSES, PER MIT

Themes

  • Male bonding
  • Justifying hobbies
  • Mental health benefits of sports

Techniques

  • Selfie photography
  • Text overlay graphic
  • Direct eye contact

Trends

  • Relatable meme formats
  • Citing 'studies' for lifestyle validation
  • Shareable relationship humor

Post caption

Harvard is next level when it comes to an institution that cares about growing the game of golf. A bunch of researches who have lived experience of these things are showing through in depth studies they can use data to show what they’ve known all along, and numbers don’t lie. Golf is good for men - they turn into better all around human beings and it’s not just opinion anymore, it’s science. No more complaining that “he’s golfing too much” because if that’s your problem then you have the best possible man and data reflects it! #golf #research #study #harvard

Text overlays

  • title · photo_0

    MEN WHO PLAY GOLF WITH THEIR BOYS AT LEAST ONCE A WEEK ARE BETTER HUSBANDS & FATHERS, PER HARVARD