@nutterbutter
Instagram · Single Photo
@nutterbutter the: b//egin
@nutterbutter
Instagram · Single Photo
@nutterbutter the: b//egin
Performance
Video #21749 · Single Photo
[01]
The photo is a surreal digital collage that parodies a high school yearbook or graduation class. It features a grid of figures in graduation gowns with bizarre, photoshopped heads—including waffles, masks, and a bicycle wheel—paired with equally nonsensical names, creating a piece of absurdist internet humor.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 15%
Nadia Nutter Dan Butter Man Aidan
Verbal hook · 10%
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Visual hook · 75%
The immediate visual shock of seeing inanimate objects like waffles and plows, or animals, seamlessly photoshopped onto formal graduation bodies in a traditional portrait setting.
[06]
Steal this for your own video
Create a formal where every has an absurdly mismatched .
[07]
The promise the opener makes, and how the video pays it back
Hook
Presenting a universally recognized layout that immediately signals a specific context, instantly shattered by the bizarre subjects within it to grab attention.
Payoff
Returning to a seemingly normal subject but applying a mismatched or nonsensical label to provide a final, subtle comedic subversion.
[08]
The structural pattern this video runs on
Framework
The Surreal Catalog Subversion
Utilizing a highly recognizable, mundane visual format (like a directory or yearbook) and populating it with increasingly absurd, surreal, and nonsensical elements to drive engagement through shock, humor, and shareability.
The Uncanny Introduction
Introduce subjects that are slightly off-putting or masked, establishing the weird tone without going fully abstract yet.
The Thematic Escalation
Group a set of subjects around a bizarre, non-human theme to escalate the surrealism and demonstrate a pattern of absurdity.
The Abstract Departure
Completely abandon the original premise (e.g., replacing expected subjects with inanimate objects or voids) to push the boundaries of the format.
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contextual · photo_0
Nadia Nutter Dan Butter Man Aidan
contextual · photo_0
Nutey Nuter Smiley Diana
contextual · photo_0
Plow Tent Mr. 1021
contextual · photo_0
Cat Tim