@univmiami
Instagram · Carousel
@univmiami HAGS from your favorite higher-ed besties! 🫶
@univmiami
Instagram · Carousel
@univmiami HAGS from your favorite higher-ed besties! 🫶
Performance
Video #35196 · Carousel
[01]
This is a graphic design image created to look like the cover of a vintage yearbook. It is titled 'YEARBOOK SUPERLATIVES' for the years '2025-2026' and features a collage of various university athletic logos, suggesting it's the cover for a piece of content about college sports awards or rankings.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
YEARBOOK SUPERLATIVES
Verbal hook · 20%
HAGS from your favorite higher-ed besties! 🫶
Visual hook · 35%
The strong visual hook is the retro yearbook cover aesthetic, which creates a pattern interrupt with its nostalgic design, combined with a colorful collage of recognizable college logos that immediately signals the topic to sports fans.
[06]
Steal this for your own video
: Edition
[07]
The promise the opener makes, and how the video pays it back
Hook
The hook is the entire visual concept: a nostalgic, textured object (a book cover, movie poster, etc.) that immediately establishes a familiar theme and piques curiosity through its high-concept design.
Payoff
The payoff is a single, cohesive visual that has fully communicated the theme, topic, and subjects, creating a clear and compelling entry point that encourages the viewer to engage with the caption for the full story.
[08]
The structural pattern this video runs on
Framework
The Thematic Cover Page
To use a strong, universally understood visual metaphor (like a vintage yearbook cover) to instantly frame the content's theme, tone, and topic. This single-slide approach establishes immediate context and nostalgic appeal, making the viewer curious about the details in the caption or a subsequent post.
Thematic Framing
Uses high-level text and design elements (e.g., '2025-2026', aged texture, spine details) to ground the viewer in the chosen theme and context of the visual metaphor.
Primary Topic Declaration
Presents the main subject of the content in large, central, stylized text that aligns with the theme (e.g., 'YEARBOOK'). This explicitly states the 'what'.
Secondary Topic Clarifier
Provides a subtitle or secondary line of text ('SUPERLATIVES') that adds specificity and detail to the primary topic, refining the viewer's expectation.
Visual Subject Preview
Features a collage or collection of key visual elements (in this case, university logos) that represent the specific subjects or entities that will be featured in the content, answering the 'who'.
HAGS from your favorite higher-ed besties! 🫶
contextual · photo_0
2025-2026
title · photo_0
YEARBOOK SUPERLATIVES
contextual · photo_0
OUR STORIES OUR SCHOOLS OUR SUPERLATIVES
branding · photo_0
VIRGINIA TECH
contextual · photo_0
25-26