Viral Hooks
Trending short videosRaw footage of tree-climbing coyotes
T

@theoregonian

Instagram · Raw Footage Report

@theoregonian Urban coyotes are everywhere in the Portland area. They are highly adaptable and agile, able to swim rivers, clear tall fences, climb onto roofs and cross freeways. In the city, coyotes are often a little larger and in better condition than their rural counterparts because food is available year-round. Their menu includes squirrels, rats and other rodents, fruit from decorative trees, Himalayan blackberry thickets and, unfortunately, sometimes small pets left outside. Add in garbage, birdseed and pet food people leave out, and it is easy to see why coyotes do so well here. --@Mark_W_Graves, The Oregonian/Oregonlive Clink the link in our bio to read more about Oregon wildlife.

View original on Instagram

The edit1 shot · 4 text
Shots Text0:49

Performance

Views
304.6K
Likes
14.6K
Comments
465
Engagement
4.9%
Outlier
10.7×
Length · 19 Mar 2026
0:49

Video #22065 · Raw Footage Report

Raw footage of tree-climbing coyotesfrom @theoregonian

[01]

Overview

The video displays raw, bystander footage of a coyote unusually climbing high into the branches of a tree on a Portland golf course while another watches from the ground. As the footage plays, sequential text overlays provide journalistic context about the specific location, time, and the general agility of urban coyotes, concluding with a slow-motion replay of the climbing action to emphasize the unusual behavior.

[02]

Simple outline

  1. 1Show unusual event immediately
  2. 2Provide specific contextual details
  3. 3Add related broader fact
  4. 4Replay action in slow-motion

[03]

Related videos

[04]

Classification

Concepts
Strange but True
Elements
Text OverlaySlow Motion

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 35%

Coyotes climb tree at Portland golf course

Visual hook · 65%

A zoomed-in, slightly shaky bystander shot of a large, bare tree on a green golf course with a coyote actively balancing and climbing high up in its branches, immediately breaking expectations of normal animal behavior.

[06]

Hook template

Steal this for your own video

Open on a slightly shaky, zoomed-in bystander shot of [an animal/subject] doing [an unexpected behavior] in [an ordinary public setting], with [a second subject/onlooker] visible nearby for scale or context.

  • — Open on a slightly shaky, zoomed-in bystander shot of a deer swimming through a city fountain in a downtown plaza, with pedestrians visible nearby for scale or context.
  • — Open on a slightly shaky, zoomed-in bystander shot of an octopus crawling across a beach boardwalk, with beachgoers visible nearby for scale or context.
  • — Open on a slightly shaky, zoomed-in bystander shot of a horse entering a convenience store in a suburban parking lot, with shoppers visible nearby for scale or context.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Immediately display the core unusual action paired with a direct, headline-style text overlay that explains exactly what the viewer is seeing.

Payoff

Satisfy the viewer's curiosity by letting them examine the unusual event closely without having to manually scrub back through the video.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Phenomenon Showcase

Present an unusual visual event immediately, layer it with factual context to ground it in reality, and conclude with an enhanced replay for closer inspection.

  1. 1

    The Phenomenon Reveal

    Establish the premise immediately by showing the most interesting part of the footage alongside a clear, descriptive title.

  2. 2

    The Reality Anchor

    Ground the viral footage in reality by providing specific details (who, where, when) via text overlay while the footage continues.

  3. 3

    The Contextual Expansion

    Introduce a related fact or piece of trivia via text to expand the scope of the video beyond the single event shown.

  4. 4

    The Analytical Replay

    Replay the most crucial or visually interesting part of the footage at a slower speed or different angle, allowing the viewer to fully process the action.

Themes

  • Urban wildlife
  • Animal behavior
  • Local happenings
  • Nature's adaptability

Techniques

  • Text overlays
  • Slow motion
  • Digital zoom

Trends

  • Nature is lit
  • Local news highlights
  • Caught on camera

Post caption

Urban coyotes are everywhere in the Portland area. They are highly adaptable and agile, able to swim rivers, clear tall fences, climb onto roofs and cross freeways. In the city, coyotes are often a little larger and in better condition than their rural counterparts because food is available year-round. Their menu includes squirrels, rats and other rodents, fruit from decorative trees, Himalayan blackberry thickets and, unfortunately, sometimes small pets left outside. Add in garbage, birdseed and pet food people leave out, and it is easy to see why coyotes do so well here. --@Mark_W_Graves, The Oregonian/Oregonlive Clink the link in our bio to read more about Oregon wildlife.

Text overlays

  • title · beginning

    Coyotes climb tree at Portland golf course

  • contextual · middle

    A golfer filmed the coyotes near the seventh hole at Rose City Golf Course just after 7 a.m., Saturday, March 14, 2026.

  • informational · middle

    Coyotes are agile. They've even turned up on rooftops in Queens, New York City.

  • contextual · end

    25% slower

Raw footage of tree-climbing coyotes | Viral Hooks