@utahtransportation
Instagram · 10 Shot
@utahtransportation Good news we could all use: the Parley’s Wildlife Overpass is working. Thank you to Blake Ledbetter (@blakethy) and @usuaggielife for leading the study. 🤝 A successful crossing is measured by an animal approaching the bridge and moving across to the other side. If a crossing is unsuccessful that means the animal turned around. Hope that clears it up!
Performance
Video #31397 · 10 Shot
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The video showcases the success of the Parley's Wildlife Overpass by presenting key findings from a Utah State University study. It uses a montage of drone footage and trail camera clips of various animals crossing the bridge, with text overlays delivering statistics on crossing success rates, collision reduction, and cost benefits.
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What stops the scroll in the first 3 seconds
Title hook · 35%
Because everyone could use some good news
Visual hook · 65%
A sweeping aerial drone shot of a multi-lane highway cutting through a snowy, mountainous landscape, with an overpass bridge visible. The dynamic camera movement and sense of scale immediately capture attention.
[06]
Steal this for your own video
Open with a sweeping aerial shot of cutting through , then reveal the it creates.
[07]
The promise the opener makes, and how the video pays it back
Hook
The Emotional Premise: Frames the content as universally positive ('good news') to create an immediate emotional buy-in and set a feel-good tone.
Payoff
The Perfect Score Payoff: Delivers the ultimate piece of evidence, often a perfect or near-perfect statistic, providing a conclusive and highly satisfying resolution to the initial premise.
[08]
The structural pattern this video runs on
Framework
The Escalating Proof Blueprint
To prove a positive thesis by presenting a series of increasingly compelling data points, each supported by visual evidence, culminating in an ultimate, 'perfect score' payoff that leaves the viewer satisfied.
The Context Setter
Introduces the specific subject and establishes the credibility of the information to follow by citing an authoritative source (e.g., a study), building viewer trust.
The Anticipation Builder
Uses a clear textual cue (e.g., 'including...') to signal that a list of compelling points is about to be presented, formally beginning the 'list' section.
The Escalating Proof Sequence
Presents a series of distinct data-driven claims, each supported by engaging visual evidence. The claims are strategically ordered to increase in scope or impact, moving from a specific success metric to broader human-centric benefits like safety and economic value.
The Final Reveal Tease
A pattern-interrupt beat that poses a personal or intriguing question directly to the audience, breaking the rhythm to build suspense for the final and most impactful point.
Good news we could all use: the Parley’s Wildlife Overpass is working. Thank you to Blake Ledbetter (@blakethy) and @usuaggielife for leading the study. 🤝 A successful crossing is measured by an animal approaching the bridge and moving across to the other side. If a crossing is unsuccessful that means the animal turned around. Hope that clears it up!
title · beginning
Because everyone could use some good news
contextual · beginning
Here's some new info and footage of the Parley's wildlife overpass
contextual · beginning
Earlier this year, USU released a new study on the project
contextual · middle
It highlighted key findings, including...
informational · middle
Mule deer successfully crossed 97% of the time
informational · middle
There was up to a 77% reduction in wildlife-vehicle collisions
informational · middle
Researchers estimated a $15 million cost benefit over the bridge's lifetime
contextual · end
And our personal favorite finding?
informational · end
Moose successfully crossed 100% of the time