@stlouisblues
TikTok · Single Take
@stlouisblues Special announcement from Jakey 😁😁 #asl #americansignlanguage #nhl #jakeneighbours #espn
Trending short videosHockey player signs broadcast announcement
The edit1 shot · 7 text
Shots Text0:24
Performance
- Views
- 324.5K
- Likes
- 49.6K
- Comments
- 187
- Engagement
- 15.3%
- Outlier
- 36.4×
- Length · 26 Mar 2026
- 0:24
Video #22424 · Single Take
Hockey player signs broadcast announcementfrom @stlouisblues
[01]
Overview
St. Louis Blues player Jake Neighbours stands on the ice and uses American Sign Language to directly address the camera. Through a series of signs translated by on-screen text overlays, he introduces himself and announces a special NHL broadcast in ASL airing on ESPN+.
[02]
Simple outline
- 1Introduce subject non-verbally
- 2Translate action with text
- 3Deliver core announcement
- 4Provide specific event details
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 15%
Hi!
Visual hook · 85%
A professional hockey player in full gear standing on the ice, immediately raising his hand to begin signing directly to the camera.
[06]
Hook template
Steal this for your own video
Frame a in their , then have them immediately communicate directly to the camera using .
- — Frame a chef in a busy restaurant kitchen, then have them immediately communicate directly to the camera using sign language.
- — Frame a firefighter beside a fire engine, then have them immediately communicate directly to the camera using a hand-drawn flip chart.
- — Frame a financial advisor at a trading desk, then have them immediately communicate directly to the camera using cue cards.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The creator bypasses spoken audio, using a visually engaging non-verbal communication method paired with text to instantly disrupt the viewer's scrolling pattern.
Payoff
The final piece of logistical information is delivered, completing the message and leaving the viewer with a clear, text-driven directive.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Silent Translation Promo
Delivering a promotional message entirely through a non-verbal visual medium paired with synchronized text overlays to disrupt standard audio-reliant scrolling habits.
- 1
The Silent Introduction
Establishing the subject's identity and credentials using only visual actions and synchronized text.
- 2
The Core Reveal
Transitioning from the introduction to the primary subject matter or event being promoted.
- 3
The Actionable Details
Providing the specific logistical information (time, date, platform) needed for the viewer to participate.
Themes
Techniques
Trends
Post caption
Special announcement from Jakey 😁😁 #asl #americansignlanguage #nhl #jakeneighbours #espn
Text overlays
title · beginning
Hi!
informational · beginning
I'm Jake Neighbours
branding · middle
of the STL Blues
call-to-action · middle
watch the NHL
informational · middle
in ASL
contextual · end
on April 14
contextual · end
on ESPN+