@elfyeah
TikTok · Talking Head Edit
@elfyeah @Flaujae’s not most people. She's an artist, athlete, entrepreneur, and the next voice in our Show Yourse.l.f. series 🔥🏀 From hoops to music and everything in between, Flau’jae is proof that doing it all starts with giving it your all. She’s here to show the next generation that there’s always room to dream bigger 💪 #elfcosmetics #showyourself
Performance
Video #22493 · Talking Head Edit
[01]
Flau'jae narrates her journey of defying expectations to become both a basketball star and a rapper, sharing her family's sacrifices and her father's legacy. She seamlessly integrates e.l.f. cosmetics by discussing how beauty standards in sports have evolved, demonstrating that looking good fuels her confidence on the court, ultimately encouraging the next generation to embrace their multifaceted identities.
[02]
[03]
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273.2K16.2×Actor reflects on iconic movie@hooraemedia · Nostalgia Highlight[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
Sometimes people put their fears on you
Verbal hook · 40%
Sometimes people put their fears on you.
Visual hook · 5%
High-contrast cinematic shot of the subject in a dynamic athletic setting, establishing her persona immediately while breaking the visual monotony of a standard interview.
[06]
Steal this for your own video
Sometimes people put their on you.
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold statement rejecting societal limitations or expectations, establishing the subject as an outlier.
Payoff
A concluding inspirational thesis summarizing the subject's mission to break barriers and serve as a role model for the next generation.
[08]
The structural pattern this video runs on
Framework
The Multi-Hyphenate Anthem
Showcasing a high-achieving individual who defies categorization, blending their personal origin story with a brand's empowering message to inspire the audience.
The Identity Montage
Rapid-fire listing of the subject's various roles and titles, proving they cannot be put in a single box.
The Origin Struggle
A look back at the subject's beginnings, highlighting obstacles overcome and key motivations like family sacrifice.
The Dual Passion
Introducing a secondary, unexpected talent or passion that further differentiates the subject, connecting it to a deep personal root.
The Brand Alignment
Seamlessly introducing the product as a tool for confidence and self-expression, tying it to a broader message about evolving industry standards.
@Flaujae’s not most people. She's an artist, athlete, entrepreneur, and the next voice in our Show Yourse.l.f. series 🔥🏀 From hoops to music and everything in between, Flau’jae is proof that doing it all starts with giving it your all. She’s here to show the next generation that there’s always room to dream bigger 💪 #elfcosmetics #showyourself
informational · beginning
Flau'jae
branding · end
Show Yourse.l.f.
branding · end
e.l.f. cosmetics
Sometimes people put their fears on you. How is this possible? There's no way that you can do this. I'm not most people. I'm an artist, athlete, entrepreneur, philanthropist, advocate, and mentor. I wear many hats. When I come into the room, like, I just wanna give my best. And I never wanna be in a place where I gotta look in the mirror at the end of the day, like, did I give enough? I was born to play basketball. I went from being unranked in high school, nobody knew me. Now I'm about to be a lottery pick. I always kinda just had a given heart and a given mentality because I I get it straight from my mom. I just always felt like it was my purpose to give back. Every opportunity my mom took, like, she took a risk. She quit her job. We moved to Atlanta. She was better the house on me when I was young, and it kinda all paid off in a very big way. Who would've thought I would've been rapping and playing basketball? But I made it my reality. Good been connected to music forever. My dad died before I was born. He was a rapper too. His name was Camouflage. Like, this worst time I heard his music, like, I got the chill bumps of, like, rank, like, this wasn't my dad. Like, ever since then, I wanted to just sound like him. Yeah. It's roll call. My chocolate is beautiful. Rocking it per usual. I'm loving every piece, man. From my top into my cuticles. Trying to play with my head. I think the beauty standards in the game have really evolved. I think players are, like, able to better themselves. I'm definitely a gloss girl. If I look good, like, I know, like, it's gonna be a good game. I think it's important to show, like, the little girls and the younger generation whatever our beauty standard is, like, that's more than okay. I've came into college and tackled something that nobody else has ever done, like doing music and doing basketball and doing it at a high level. And so I'm leaving knowing that I can do anything. I can take it to the next level and go even harder. I hope that shows a lot of young girls and guys that anything you dream, anything you believe is possible, like, it could actually happen. Because this was just a dream for me.