@timmchiusano
Instagram · Vlog
@timmchiusano meet my mom, 7 time cancer survivor, artist, grammy, 30+ years sober, and overall bad ass i originally made this 2 years ago during our annual trip to visit my parents on ev’s spring break - there were only 115k of you then so i wanted to bring this back to reintroduce my mom to y’all ❤️
Performance
Video #22588 · Vlog
[01]
The creator introduces their mother with a bold statement about her toughness, then transitions into a childhood anecdote that establishes her core philosophy of choosing to have a 'good time' in life. The video then showcases a montage of present-day clips demonstrating how she actively applies this positive mindset to overcome severe daily challenges, such as eating blended food in private and wearing headphones to block out construction noise, ultimately concluding with a life-affirming message of gratitude.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 15%
meet my mom
Verbal hook · 65%
My mom is one of the baddest motherfucker's on the planet.
Visual hook · 20%
An elderly woman sits at a dining table looking out a large window at the ocean, wearing large white over-ear headphones, while bright, stylized pink text pops onto the screen.
[06]
Steal this for your own video
My is one of the people on the planet.
[07]
The promise the opener makes, and how the video pays it back
Hook
Make an extreme, attention-grabbing statement about a specific subject to immediately hook the viewer and establish the narrative's tone.
Payoff
A final, grounding statement that summarizes the subject's ultimate victory over their circumstances, perfectly validating the initial bold claim.
[08]
The structural pattern this video runs on
Framework
The Thesis & Evidence Gauntlet
Make a bold claim about a subject's resilience, then prove it through a rapid-fire list of extreme obstacles and their unbothered, pragmatic solutions.
The Origin Philosophy
Introduce the foundational rule, quote, or mindset from the past that governs the subject's behavior, providing emotional context.
The Modern Day Bridge
Transition to the present day to establish that the core philosophy is still actively practiced, setting the stage for the evidence.
The Contextual Setup
Introduce the specific, extreme present-day environment or situation that will serve as the testing ground for the subject's philosophy.
The Evidence Gauntlet
Execute a rapid-fire sequence of specific, severe limitations or annoyances the subject faces, immediately paired with their positive adaptations.
meet my mom, 7 time cancer survivor, artist, grammy, 30+ years sober, and overall bad ass i originally made this 2 years ago during our annual trip to visit my parents on ev’s spring break - there were only 115k of you then so i wanted to bring this back to reintroduce my mom to y’all ❤️
title · beginning
meet my mom
narrative · beginning
the baddest mf'ers on the planet
narrative · beginning
when I was 5 years old that you have two choices to have a good time or to have a bad time
narrative · middle
40+ years later she still practices what she preaches
narrative · middle
can't eat solid food I'll take all my favorites blended up please
narrative · middle
there's a f'ing jackhammer five feet away from my head I'll just put on some headphones
narrative · end
still alive life is good
My mom is one of the baddest motherfucker's on the planet. When I was about five years old, she told me that you have two choices in life, to have a good time or to have a bad time. Forty plus years later, she still practices what she preaches. When I tell you how insanely loud it was in her apartment when I was recording this video of her eating breakfast. Can't eat solid food anymore? I'll take all my favorites blended up, please. Might be difficult to eat? Well, I'll do so in private every time then. Might be difficult to talk? Well, then I'll have my meals off hours so I can enjoy others company. There's a king jackhammer five feet away from my head. I'll just put on some headphones and sit here and enjoy my meal. It's a lovely day outside. My family's here visiting and I'm still alive. Life is good.