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This episode has been a long time coming!! Comment “shameless” and I’ll send you my episode with Zara & Michelle on how they turned a side hustle into a multi million dollar media network.
If you’ve been around for a while, you’ll know I’ve listened to Shameless podcast for years (it was my top pod on spotify wrapped last year). So I was genuinely thrilled to finally be able to sit down and record an episode with them whilst I’m in Aus.
Most advice around building something is quite vague, like “just stay consistent” or “back yourself”, but speaking to them it’s so clear how much of it is about learning to think bigger over time, adapting your role as things grow, and getting comfortable with parts of success that don’t always feel natural, like talking about money or being the face of something.
That’s exactly what this week’s episode is about, how they built Shameless step by step, how they’ve navigated the shift from journalists to multi million dollar founders, and how they balance running a business with having an actual life and opinions online without overthinking everything.
It’s out now wherever you listen, and on YouTube if you prefer to watch!
I hope you love it
Transcript
Getting flustered. It's the queen of podcasting. Rank McDonald and Michelle. Andreas, are you currently more working hard or hardly working? Tier spent working down. Good. Intensity of working way up. What would you say have been the biggest learning curves for you two as founders? We do this all the time. We're like, oh, good. Was this the right path to take? We could have easily just taken Shameless to a network and made good money and better far Yeah. Less stressed, but it wouldn't have been as fulfilling. You've obviously started this podcast rank you decide that you want to start a bigger network. How did you start to identify the revenue number you even need to get to? Grace, you would shut up or you didn't. But you did wanna go to a network. No one wanted us. No one yeah. Rank I think that's important to know. No one would pick us up for the first year. What gave you that, like, think bigger kind of mindset? It's not super common in Australian media in particular to do this independently by yourself with no experience or no backing. There's not much I wish we could go back and change, but there is one thing that I think about a lot, and it was this. You're very excitingly on track to have an 8 figure AED year. You've said in the past that you've always been resisted to share those numbers. Yeah. Why do you think that's better? We really made the decision to get out of our own way, and I think this is something we've really embraced in our thirties. If we can't celebrate our success, why would we try and cover that up? First, it comes back to anxiety and security. Anxiety and security is the title of the episode.
