Viral Hooks
Trending short videosExplaining the venture capital gender gap
G

@gracebeverley

TikTok · Speaker address

@gracebeverley if men have one thing, it’s the audacity (loved @Girls That Invest vid on this stitch too)

View original on TikTok

The edit1 shot · 4 text
Shots Text2:41

Performance

Views
4M
Likes
485.9K
Comments
2.9K
Engagement
12.2%
Outlier
2.7×
Length · 29 Nov 2024
2:41

Video #6082 · Speaker address

Explaining the venture capital gender gapfrom @gracebeverley

[01]

Overview

The creator responds to a clip about the richest women's sources of wealth by presenting a detailed argument about the gender funding gap in venture capital. She states that only 2% of VC funding goes to female founders and explains how this systemic issue affects everyone, as most products are created with venture funding. She contrasts how the richest men build wealth through VC-backed companies, shares a personal anecdote about how adding her as a female co-founder reduced funding chances by 81.5%, and presents data showing that women-founded companies are more equitable and profitable, concluding that this funding gap results in a world built for and by men.

[02]

Simple outline

  1. 1Challenge common premise
  2. 2Drop a shocking statistic
  3. 3Personalize the data
  4. 4Reveal systemic consequences
  5. 5Reframe the initial problem

[03]

Related videos

[04]

Classification

Concepts
BreakdownHot Take
Elements
Image OverlayJump CutViral Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 15%

Google the richest

Verbal hook · 70%

Google the richest women in the world, like, where they got their money from.

Visual hook · 15%

The video begins with a stitched clip of Joe Rogan in a podcast setting, which acts as a pattern interrupt from a typical social media feed.

[06]

Hook template

Steal this for your own video

Google the [most successful people] in [industry], then look at where their money came from.

  • — Google the most successful chefs in food media, then look at where their money came from.
  • — Google the most successful athletes in sports, then look at where their money came from.
  • — Google the most successful artists in the music industry, then look at where their money came from.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A 'Rebuttal Hook' that uses a popular or controversial piece of existing content as a jumping-off point to introduce a counter-narrative and promise a deeper explanation.

Payoff

The 'Synthesis & Reframe'. Circles back to the idea presented in the hook, but re-explains it through the new systemic lens that has been built throughout the video, providing a satisfying intellectual conclusion that empowers the viewer with a new perspective.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Systemic Reframe

To deconstruct a commonly held belief by revealing the hidden systemic forces behind it, using a combination of macro data, personal anecdotes, and evidence of far-reaching consequences.

  1. 1

    The Thesis Drop

    Immediately presents a single, powerful, and counter-intuitive statistic that establishes the core problem and grabs the viewer's attention.

  2. 2

    The Relevance Bridge

    Anticipates the viewer's potential dismissal ('this doesn't affect me') and builds a direct bridge between the abstract topic and their tangible, everyday life, while simultaneously debunking a common counter-argument.

  3. 3

    The Personal Stake

    Shifts from abstract data to a concrete, personal story or anecdote that illustrates the problem's impact on a human level, often including another shocking, specific number to make it visceral.

  4. 4

    The Data Barrage

    Visually overlays the screen with multiple pieces of supporting evidence (charts, headlines, study abstracts) in quick succession to create an impression of overwhelming proof and credibility.

  5. 5

    The Consequence Magnifier

    Dramatically expands the scope of the problem, showing how its effects ripple out into seemingly unrelated but highly impactful areas of life, proving its universal importance.

Themes

  • gender inequality
  • systemic bias
  • entrepreneurship
  • wealth creation

Techniques

  • data visualization
  • personal anecdote
  • rebuttal
  • statistical evidence

Trends

  • stitch response
  • social commentary
  • data-driven argument

Post caption

if men have one thing, it’s the audacity (loved @Girls That Invest vid on this stitch too)

Text overlays

  • informational · middle

    % OF TOTAL ROLES AT LEAST 1 FEMALE FOUNDER ONLY MALE FOUNDER(S) PERSON'S GENDER Kauffman Fellows

  • informational · middle

    Does gender of firm ownership matter? Female entrepreneurs and the gender pay gap

  • informational · middle

    Research indicates that female-founded companies often implement more inclusive and equitable workplace policies for women. A study by The CTO Club analyzed 20 of the fastest-growing technology companies globally and found that employees in female-founded firms reported higher satisfaction with work-life balance, company diversity, and compensation. Additionally, these employees tended to have longer tenures compared to those in male-founded tech companies.

  • informational · middle

    Startups Founded or Cofounded by Women Garner Less In Investments but Generate More Revenue FUNDS INVESTED REVENUE GENERATED

Transcript

Google the richest women in the world, like, where they got their money from. It's rough. It's rough out there, guys. We wanna talk about it being tough out here because we can talk about it being tough out here. I'm gonna tell you something that if you don't no, will absolutely fucking blow your mind. And I'm gonna need you to stay with me because this affects you even if you don't think it does. Worldwide, 2% of venture capital funding goes to women founders. If you're listening to this and you're not an entrepreneur, you're gonna be like, okay, cool. I don't wanna start a business. That's not a problem for me. How many times have we sat next to a man that's been like, oh, the gender pay gap doesn't exist. It's illegal. You can't be paid a different amount for the same job, and therefore, we do have gender equality now. Absolutely tier fuck not. If you look around and you look at your phone, you look at the software you're using, you look at tier clothes you're wearing, I can bet that the very large majority of that will have been made because of venture capital funding. So you look at that list of richest women. Right? You look at that list of richest men. What have they done? They have built companies, and they have built companies through getting venture funding. It is almost impossible to grow a big business without getting venture capital funding. And so don't even talk about this being, like, fucking tough out here when the playing field is so far from level. Earlier this year, when my two male cofounders decided to start a company with me, their chances of raising funding for that business decreased by 81.5 by just adding me as a cofounder. Adding someone, a whole person with a great education who's best successful businesses before, adding me to the cofounders decreased their possibilities of raising funding by 81.5%. Fine. You don't care about that. Let's talk about how this affects fucking everyone. So first of all, we know that women founded companies hire more women, they pay women more, they have more equitable policies for women, they also statistically, in case you didn't know, far outperform male founded companies when venture bad. And even if none of those things come into your radar and you're absolutely fine with all of those things, then let me tell you that this funding gap is exactly why we are building a world for men by men. We talk about having gender equality. We talk about how far we've come. Yes. We've come so far. But it is things exactly like this funding gap, which mean that, for example, 97% of all of the scientific data we have on the human body, 97% is based only on men. It's 2024. How can you complain about something like the fact that the women who are richest in the world are richest by divorce? Do you know what got their husbands that money? Building companies. Statistically, women cannot even get fucking close. So how about you stop whining about the fact that apparently these women want money when actually what they want is lowered barriers to entry so that they can build their own shit, build a world that is actually made for them, and grow economies. But before that playing field is even close to levels, let's just not.