Casual rant defending influencer brandfrom @bran__flakezz

Transcript

I'm sorry. But do you guys actually think if Alex Earl wanted money, she would launch a skincare line? Like, really think critically about that. This is arguably one of the top influencers, if not the top influencer, who could basically get any brand deal she ever wanted and get paid for those brand deals, probably at this point, almost 7 figures. So you think she took two years of her life, several meanings to craft a skin care brand to make money. She probably could have taken all the time that it took to build that skin care line to do a million different things that would have paid her so fast. Also, if she did wanna launch something where she just wanted to make money, she could have done trucker hats or bikinis, something that she know would have sold out and would have been very minimal barrier to entry, super easy to profit off of. Skincare is not easy market. It's saturated. There are plenty of competitors. It's a rigid market. People are so set in stone on their skin care routines. It's not the most flexible thing to switch. She also knows that she's going to get blowback. I guarantee next week when these products deliver, we're gonna see so many videos of people claiming that the product broke them out. Because guess what? No matter how amazing any skin care company is, everyone's skin is different. Every single skin care company has broken somebody out because, like I just said, everyone's skin is different. Everyone's skin is going to react differently to different chemicals. So you can say what you want about Alex or this line, whether you think it's gonna be good, blah blah blah blah. But to say that she just did this to make money, that point has no validity in it at all. Like, homegirl could have done a million other things to make a quick dollar. This project was clearly very personal to her, and she wanted to do it.