Viral Hooks
Trending short videosMeme format highway closure announcement
W

@wsdot

Instagram · Faceless

@wsdot Ah the ol’ April Fools Day double bluff where it might look like we’re joking but… we aren’t. Really. Both directions of I-5 will CLOSE OVERNIGHT in DuPont this Friday and Saturday, April 3 and 4, from 10 p.m. to 6 a.m. each night. We’ve opened a new diverging diamond interchange over I-5 in DuPont to replace the original 1950’s era bridge to the south. Now that the new overpass is fully open, we will close both directions of I-5 approaching DuPont to demolish and remove the older bridge. The closure will detour both directions of I-5 through Exit 119 at Steilacoom-DuPont Road. After demolition, crews will shift focus to adding a new HOV lane in both directions. Video description: Shrek helps us announce a full closure of I-5 in DuPont the nights of April 3 and 4. The video starts with “Who would be crazy enough to announce a full closure of I-5 on April Fools Day?” Then the video cuts away to details of the closure. An aerial view of the old 1950s-era bridge gives way to an aerial of the new diverging Diamond interchange built just north of the old bridge. The new bridge is taller, more efficient and has no train crossings - improvements all around! The detour during the closure will take travelers through Exit 119 in both directions.

View original on Instagram

The edit1 shot · 9 text
Shots Text0:26

Performance

Views
945.9K
Likes
55.8K
Comments
374
Engagement
5.9%
Outlier
12×
Length · 1 Apr 2026
0:26

Video #22940 · Faceless

Meme format highway closure announcementfrom @wsdot

[01]

Overview

The creator uses a popular meme character to hook viewers before transitioning into a factual, text-driven breakdown of an upcoming overnight highway closure, detailing the demolition of an old bridge and visually showcasing the benefits of the newly constructed replacement.

[02]

Simple outline

  1. 1Hook with relatable meme
  2. 2Confirm reality of situation
  3. 3Explain the underlying reason
  4. 4Highlight new upgraded features
  5. 5Provide practical next steps

[03]

Related videos

[04]

Classification

Format
Concepts
Themed Announcement
Elements
Meme IntegrationDigital Composite OverlayText Overlay
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 75%

Who would be crazy enough to announce a full closure of I-5 on April Fools Day?

Visual hook · 25%

A giant, digitally composited 3D Shrek character looking down at an aerial view of a busy highway.

[06]

Hook template

Steal this for your own video

Who was crazy enough to [unexpected decision] on [ironic timing or occasion]?

  • — Who was crazy enough to raise prices on Black Friday?
  • — Who was crazy enough to announce layoffs on Valentine's Day?
  • — Who was crazy enough to close the airport on the Fourth of July?

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A humorous, self-aware meme that acknowledges the absurdity, poor timing, or unpopularity of the upcoming information to disarm the viewer.

Payoff

Delivering the necessary actionable information or instructions now that the viewer is fully contextualized and pacified.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Trojan Horse Announcement

Using a self-aware, humorous pop-culture meme to hook viewers into consuming a dry, practical operational update or public service announcement.

  1. 1

    The Reality Pivot

    A swift transition from the joke to confirming that the disruptive event or announcement is actually real and imminent.

  2. 2

    The Visual Justification

    Showing the physical or logical reason behind the disruption to build viewer understanding and empathy.

  3. 3

    The Benefit Stack

    Presenting the new solution or replacement and rapidly listing its specific improvements to soften the blow of the initial negative news.

Themes

  • Public Safety
  • Infrastructure Updates
  • Humor

Techniques

  • Digital compositing
  • Drone cinematography
  • Text overlay storytelling

Trends

  • Corporate meme use
  • Unhinged social media management

Post caption

Ah the ol’ April Fools Day double bluff where it might look like we’re joking but… we aren’t. Really. Both directions of I-5 will CLOSE OVERNIGHT in DuPont this Friday and Saturday, April 3 and 4, from 10 p.m. to 6 a.m. each night. We’ve opened a new diverging diamond interchange over I-5 in DuPont to replace the original 1950’s era bridge to the south. Now that the new overpass is fully open, we will close both directions of I-5 approaching DuPont to demolish and remove the older bridge. The closure will detour both directions of I-5 through Exit 119 at Steilacoom-DuPont Road. After demolition, crews will shift focus to adding a new HOV lane in both directions. Video description: Shrek helps us announce a full closure of I-5 in DuPont the nights of April 3 and 4. The video starts with “Who would be crazy enough to announce a full closure of I-5 on April Fools Day?” Then the video cuts away to details of the closure. An aerial view of the old 1950s-era bridge gives way to an aerial of the new diverging Diamond interchange built just north of the old bridge. The new bridge is taller, more efficient and has no train crossings - improvements all around! The detour during the closure will take travelers through Exit 119 in both directions.

Text overlays

  • title · beginning

    Who would be crazy enough to announce a full closure of I-5 on April Fools Day?

  • informational · beginning

    I-5 CLOSED OVERNIGHT in DuPont April 3 & 4

  • contextual · middle

    (yes, for real)

  • informational · middle

    We're demolishing the OLD Steilacoom-DuPont Road bridge

  • contextual · middle

    this the new bridge :)

  • informational · middle

    NEW BRIDGE IS TALLER

  • informational · middle

    NEW BRIDGE IS MORE EFFICIENT

  • informational · middle

    NEW BRIDGE HAS NO TRAIN CROSSINGS

  • informational · end

    catch you on the detour (Exit 119)

Meme format highway closure announcement | Viral Hooks