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Trending short videosHumorous road closure announcement skit
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@wsdot

Instagram · Skit

@wsdot Well, Brian has spoken. And while that looked like a 50/50 chance that we’d all be enjoying the beach together, the reality is a lot of planning goes into a decision to close I-405 in Bothell on back to back weekends. The next two weekends are the final push to remove the old SR 522 flyover ramp over I-405 in Bothell. Because we are trying to close things only when they need to close and reopen them as we are able, this isn’t one of those traditional closures where everything closes and reopens at the same time. SO PAY ATTENTION: WEEKEND OF MARCH 6-9 -All lanes of northbound I-405 at the SR 522 Interchange and all lanes of southbound I-405 from SR 527 to SR 522 will close from 6. p.m. Saturday, March 7, to 4 a.m. Monday, March 9, to remove sections of the SR 522 ramp over I-405. WEEKEND OF MARCH 13-16 -All lanes of northbound I-405 at the SR 522 Interchange and all lanes of southbound I-405 from SR 527 to SR 522 will close at 9 p.m. Friday, March 13. -Southbound I-405 will reopen as early as 9 a.m. on Sunday morning, March 15. -Northbound I-405 will remain closed until 4 a.m. Monday morning, March 16. These closures will also overlap with ongoing northbound I-5 lane reductions across the Ship Canal Bridge and lane closures on northbound SR 99 near the First Avenue South Bridge, which means congestion will likely spread well beyond the immediate work zone. There isn’t a simple alternate route that can carry the same volume as a freeway. Plan ahead, come early, stay late, expect delays, take transit, use alternate routes. You’ll get there, it will just take longer than it otherwise would.

View original on Instagram

The edit1 shot · 4 text
Shots Text0:23

Performance

Views
681.4K
Likes
26.2K
Comments
296
Engagement
3.9%
Outlier
8.9×
Length · 4 Mar 2026
0:23

Video #19589 · Skit

Humorous road closure announcement skitfrom @wsdot

[01]

Overview

The creator uses a 'choose your destiny' skit format to humorously announce a major road closure. A hand presents two sticky notes to a colleague named Brian, offering a choice between 'Close I-405' and 'Travel to Hawaii.' Brian chooses the road closure, picks up a traffic cone, and the video concludes with a text overlay detailing the specific closure dates and location.

[02]

Simple outline

  1. 1Offer extreme binary choice
  2. 2Select unexpected option
  3. 3Perform commitment action
  4. 4Display informational overlay

[03]

Related videos

[04]

Classification

Format
Concepts
SkitThemed Announcement
Elements
Promotional End CardProp-based Text RevealText Overlay
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

CLOSE I-405 / TRAVEL TO HAWAII

Verbal hook · 25%

Hi, Brian. Choose your destiny.

Visual hook · 20%

A first-person POV shot of a hand holding two yellow sticky notes with conflicting options, presenting a 'choose your destiny' scenario to a man standing in the background.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The Binary Ultimatum: Two sticky notes are held up to the camera, presenting a stark choice between a dream scenario and a mundane task.

Payoff

The Informational Twist: High-energy music kicks in and text overlays appear, revealing that the skit was actually a creative vehicle to deliver specific, practical information (dates/times/locations).

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Subversive Ultimatum

A binary choice is presented between a universally desired option and a specific obligation. The protagonist surprisingly chooses the obligation, using humor to deliver a necessary announcement.

  1. 1

    The Subversive Selection

    The protagonist evaluates the options and deadpan selects the 'boring' or 'difficult' option, immediately subverting viewer expectations of a fun outcome.

  2. 2

    The Physical Ratification

    The protagonist walks away from the camera to physically place the chosen option on a prop, grounding the abstract choice in a physical action that symbolizes the announcement.

  3. 3

    The Verbal Confirmation

    The protagonist turns back to the camera to verbally confirm the decision, reinforcing the commitment to the 'boring' task.

Themes

  • Public Service Announcement
  • Traffic updates
  • Workplace humor

Techniques

  • POV shot
  • Prop comedy
  • Text overlays

Trends

  • Choose your character/destiny meme

Post caption

Well, Brian has spoken. And while that looked like a 50/50 chance that we’d all be enjoying the beach together, the reality is a lot of planning goes into a decision to close I-405 in Bothell on back to back weekends. The next two weekends are the final push to remove the old SR 522 flyover ramp over I-405 in Bothell. Because we are trying to close things only when they need to close and reopen them as we are able, this isn’t one of those traditional closures where everything closes and reopens at the same time. SO PAY ATTENTION: WEEKEND OF MARCH 6-9 -All lanes of northbound I-405 at the SR 522 Interchange and all lanes of southbound I-405 from SR 527 to SR 522 will close from 6. p.m. Saturday, March 7, to 4 a.m. Monday, March 9, to remove sections of the SR 522 ramp over I-405. WEEKEND OF MARCH 13-16 -All lanes of northbound I-405 at the SR 522 Interchange and all lanes of southbound I-405 from SR 527 to SR 522 will close at 9 p.m. Friday, March 13. -Southbound I-405 will reopen as early as 9 a.m. on Sunday morning, March 15. -Northbound I-405 will remain closed until 4 a.m. Monday morning, March 16. These closures will also overlap with ongoing northbound I-5 lane reductions across the Ship Canal Bridge and lane closures on northbound SR 99 near the First Avenue South Bridge, which means congestion will likely spread well beyond the immediate work zone. There isn’t a simple alternate route that can carry the same volume as a freeway. Plan ahead, come early, stay late, expect delays, take transit, use alternate routes. You’ll get there, it will just take longer than it otherwise would.

Text overlays

  • contextual · beginning

    CLOSE I-405

  • contextual · beginning

    TRAVEL TO HAWAII

  • contextual · middle

    405

  • informational · end

    I-405 CLOSED in Bothell the next 2 weekends

Transcript

Hi, Brian. Choose your destiny. This sand will do it.

Humorous road closure announcement skit | Viral Hooks